))
The Magic and Strategy Behind PR with Ronica Cleary
Manage episode 408101228 series 3511143
Content provided by Allison Arruda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allison Arruda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A big welcome to my next fabulous guest on the podcast, Ronica Cleary! Ronica is an award-winning publicist and the Founder & CEO of Cleary Strategies, a full service public relations agency. Prior to launching Cleary Strategies, Ronica had a successful career in television journalism. Most recently she worked as a White House Correspondent for Fox 5 in Washington, DC, and hosted a Sunday morning political talk show, "Fox 5 On The Hill." Definitely a high value episode for business and brand owners, Ronica shares insight and knowledge into the world of public relations if you’ve ever considered making that investment. We also chat about “getting scrappy” with your own content if you're not quite at that step yet! So get into this episode to hear more on:
• How Ronica’s past career in television journalism has come full circle within her public relations agency.
• When would a business or brand know if they are ready for PR and what to consider.
• Confidence as a business owner and learning how to make genuine referrals when you aren’t the right fit for a client.
• What makes a business “newsworthy” or could help them earn a TV/media placement.
• Utilizing and making the most of opportunities with content you have across various platforms from both media placements and content you produce yourself.
• The affiliate side of earned media and how you can benefit from working with a PR expert.
• Paid media placement vs earned media.
I hope you got as much out of this episode as I did, and even reached for a few sticky notes! Save it for later to give it a relisten, and of course connect with Ronica with links below!
Agency Social Links:
Cleary Strategies Website
Cleary Strategies Instagram
Cleary Strategies Twitter/X
Cleary Strategies LinkedIn
Cleary Strategies Youtube
Ronica’s Socials Links:
Ronica’s Instagram
Ronica’s Twitter/X
Ronica’s LinkedIn
Ronica’s Facebook
63 episodes
Share
