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How a Million Dollar Business Works with Jason Wojo
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Episode #391: Welcome to the Let’s Go Win Podcast! In this episode, JM Ryerson had an enriching conversation with Jason Wojo, a self-made millionaire and digital marketing expert. At just 26 years old, Jason has scaled over 1320 businesses to six figures and helped more than 50 businesses reach seven and eight figures. With over $125 million generated online through paid ads, Jason's success lies in mastering four key areas: crafting irresistible offers, writing high-converting sales and landing pages, achieving omnipresence with ad creatives, and tracking KPIs for profitable behaviors.
Our conversation was like a masterclass in digital marketing, touching on the importance of following through on promises and the common pitfalls that entrepreneurs face in the digital space. Jason emphasized the need for a holistic approach to advertising, focusing not just on immediate results but on seeing the entire strategy through. His insights into hiring practices, building a cohesive team, and creating a strong company culture were invaluable, especially given his experience in leading a team of 52 people.
Jason's journey from starting a funnel to get clients to creating a funnel to hire people highlights the importance of attracting top talent through strong branding and messaging. His approach to digital marketing, which includes running events, doing podcasts, and applying for awards, showcases his commitment to providing value and building a lasting brand.
Don't miss out on this insightful discussion—watch the full episode on YouTube now!
Contact Jason:
Website: https://www.thewojomedia.com
Website: https://www.officialjasonwojo.com
Facebook: https://www.facebook.com/jasonwojoceo
Instagram: https://www.instagram.com/thejasonwojo
LinkedIn: https://www.linkedin.com/in/jason-wojo
YouTube: https://www.youtube.com/@JasonWojoOfficial
Time stamps:
00:00 Building a Team of A Players
03:11 The Importance of Hiring A Players
06:58 The Hiring Process
11:19 Becoming Self-Made
16:31 The Pivotal Moment
26:31 The Importance of Patience in Marketing
28:17 Overcoming Objections and Finding New Niches
29:01 The Power of Niching and Referrals
30:05 Low Ticket Funnels and High Ticket Coaching
31:01 The Impact of the Pandemic on Marketing
32:10 The Importance of Events and Done-For-You Offers
33:06 The Role of Books in Marketing
34:04 Adapting to Industry Changes and Product Market Fit
35:04 The Role of Emotion in Business Decision-Making
36:00 The Importance of Calculated Decision-Making
37:26 The Impact of AI in Marketing
38:10 The Negative Effects of AI in Marketing
39:31 The Dangers of Following Trends and Distractions
40:56 The Downside of Giving Away Free Value
44:05 The Negative Influence of Online Marketing Gurus
45:10 Final Thoughts and Contact Information
400 episodes
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