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US Beer Has a New Mainstream
Manage episode 215495032 series 2168566
Content provided by Julio Pijnappel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julio Pijnappel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The price of mainstream beer has been falling for decades, and consumers increasingly see brands like Bud Light and Coors Light as value brands. As these iconic brews decline (in price and volume), they leave a USD 7 billion hole in the US beer market. At the moment, this mutli-billion dollar whitespace is being filled by aspirational, light lager brands like Michelob Ultra, Corona, and Modelo, but these represent a fraction of this new segment’s potentional. Tune in to learn how macro-beer, craft, and foreign brewers can take advantage of this “new mainstream.”
This episode features: Stephen Rannekleiv, Global Strategist for Beverages, Jim Watson, Senior Beverage Analyst; and Bourcard Nesin, Associate Beverage Analyst
101 episodes
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Manage episode 215495032 series 2168566
Content provided by Julio Pijnappel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julio Pijnappel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The price of mainstream beer has been falling for decades, and consumers increasingly see brands like Bud Light and Coors Light as value brands. As these iconic brews decline (in price and volume), they leave a USD 7 billion hole in the US beer market. At the moment, this mutli-billion dollar whitespace is being filled by aspirational, light lager brands like Michelob Ultra, Corona, and Modelo, but these represent a fraction of this new segment’s potentional. Tune in to learn how macro-beer, craft, and foreign brewers can take advantage of this “new mainstream.”
This episode features: Stephen Rannekleiv, Global Strategist for Beverages, Jim Watson, Senior Beverage Analyst; and Bourcard Nesin, Associate Beverage Analyst
101 episodes
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Similar to Liquid Assets: A Beverage Industry Podcast
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell, Juliet Bennett Rylah, Mark Dent, Ben Berkley, Sara Friedman, Matthew Brown, and Rob Litterst from The Hustle.
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continue reading
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continue reading
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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