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Connecting With Your Customer Base with Dave Fulwider
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David Fulwinder, co-owner of Old Salt Coffee Company is joining us on today’s episode of #localbites. David started in the Navy, but ended up in coffee roasting after a failed attempt to move he and his wife to a coffee farm in Hawaii. After 10 years of development, Old Salt Coffee Co. came to be through a series of decisions, coffee roasting dilemmas, and design ideas. A name that goes back to the roots of the company’s team, Old Salt Coffee is a nod to those who have served in the Navy or love someone who has. Each bag of coffee tells a story of someone who has been involved in the Navy to highlight this wonderful community. David is sharing some of the business side of Old Salt Coffee, including the challenges and lessons that have been learned over the last two years.
Old Salt Coffee-
https://www.oldsaltcoffee.com/
[00:00] Show intro
[00:33] Welcome to David
[00:40] How did David get into the coffee roasting business?
[04:12] The steps to getting to a starting point
[07:42] What is the meaning behind the name?
[10:06] The importance of connecting with navy vets
[11:48] Marketing to your target customers
[14:30] Choosing the stories to tell the people
[17:42] What’s next for Old Salt Coffee?
[21:34] The biggest challenges for Old Salt Coffee
[23:20] Lessons from coffee
[24:26] Advice for someone who wants to open a roasting company
[25:43] Wrap up
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