All Things Media: The Creative Firm Director

luucid Podcast

"There is a bigger opportunity to reach more people based on a mindset, a belief system, or a purpose versus a demographic."
Our guide for today on this journey of communal actualization is Dana AlHanbali an entrepreneur and the co-founder of the Kuwait-based creative communications firm, Beattie and Dane.
I'm going to set the stage for this interview by shining the spotlight on three main points of focus for our dialogue
- About Dana and her unique human journey
- Explore the intricacies of the dynamic and quick to evolve world of creative marketing.
- Provide you the listener with the best practices to build an effective marketing campaign and the best way to prepare to approach a communications firm.
References mentioned in this episode:
Beatie and Dane - Dana's Communication Firm
360 marketing campaigns
Chocolate Bars Ads
Marzoug Alghanim campaign
Aziz aljasmi
Ghazwan Hamdan - Creative Director of MAEK in Dubai
Lujain Abulfaraj - develops products/content for teaching Arabic to children

Reach out to Dana at:
Instagram @dalhanbali
Website
Email [e-mail]
Reach out to broadband at:
Instagram @broadband.podcast
Email [e-mail]
Other Links

Reach out to luucid at:
Instagram @luucidkw
Website luucidkw.com
For guest recommendations Email [e-mail]

Chapters

1. Final Dana Alhanbali (00:00:00)

2. Studying in Sharjah, UAE (00:00:57)

3. Working in Dubai (00:02:52)

4. Going back to Kuwait (00:05:12)

5. Beatie and Dane (The Communication Firm) (00:06:58)

6. What is considered Growth? (00:08:42)

7. Classifying your Audience (00:10:31)

8. Going Viral Using Provocative Content (00:12:16)

9. The Chocolate Bar Ads (00:15:11)

10. Ensuring Quality Control (00:19:38)

11. Marzoug AlGhanim's Political Campaign (00:21:40)

12. The Cancel Culture (00:24:15)

13. Tips and Tricks for a Marketing Campaign (00:28:37)

14. Achieving Advocacy (00:31:00)