))
Is Your Business Ready for the Changing Face of the U.S.?
Manage episode 330905212 series 2913521
Content provided by Joe Walker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Walker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A slower birthrate, the aging Baby Boomers, a record number of retirements due to the COVID-19 pandemic and slowing immigration. All these factors are having a profound impact on the U.S. economy and future GDP growth. In this episode, Wayne Best, chief economist at Visa, shares his findings from a new white paper, The Golden Years Planning for the Changing Face of the United States. Find out how your businesses can prepare for these changes.
Skip ahead to these topics:
1:02 – About Wayne’s background
1:40 – What inspired the new white paper, The Golden Years: Planning for the Changing Face of the U.S.
2:46 – The main findings about key populations shifts
5:40 – Is a decline in GDP inevitable?
8:35 – Will record number of new business formations offset slower growth
10:00 – Our spending habits are predictable; adjust your marketing
13:00 – Segmentation is back and is necessary for your business
15:00 – Boomers will no longer be the biggest spenders, but still relevant
17:25 – Biggest surprise of research: businesses’ focus on millennials
18:50 – Predicted growth patterns are not destiny if we change rules
20:30 – Anticipate shrinking market by growing new segments
Read more insights at visa.com/economicinsights
43 episodes
Share
