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Mommy's on a Call - Holistic Health & Wellness for Modern Moms, Work-Life Balance, Self-Care Habits, Entrepreneurship, Mindful Parenting
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117. The Essential Nutrients and Vitamins You Need for Every Stage of Womanhood (from Conception to Pregnancy to Postpartum) Plus Giving Birth While Launching a Company with Victoria Thain Gioia, Co-Founder of Perelel Health
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Victoria Thain Gioia is the co-founder of Perelel Health, the first and only OB/GYN-founded vitamin brand offering clean, targeted nutrition for each distinct stage of a woman’s reproductive life cycle.
Tori holds an MBA from Harvard Business School and has a background in Finance and Strategy working for many eCommerce companies like Olive & June, Carbon 38 and the Honest Company.
But on top of it all, Tori is the mom to 3 littles ones ages 4 and under.
In this episode, Victoria and I chatted about
- How she launched a company mid-pandemic with 3 kids ages 3 and under (including giving birth a week before launch)
- How she and her co-founder, Alex started with a mission (not a product) to create a company that helped millennial moms where they’re at and then figured out which idea to pursue.
- Victoria’s journey through motherhood and how her child’s cleft inspired the launch of Perelel Health
- How to create a product and brand that you can trust
- Why they launched with 5 vitamin products vs. 1 and why the brand, story and customer’s journey played a huge role in their overall launch strategy
- The important nutrients and vitamins you need during each stage of pregnancy and postpartum
Perelel's targeted vitamins support a woman's health through all stages of motherhood from conception to each trimester of pregnancy to postpartum and beyond. They even just released a new formula targeting PCOS!
To learn more and if you're interested in trying out Perelel, go to https://perelelhealth.com and use the code ONACALL20 for 20% off your first month.
Follow Victoria at
- Website: perelelhealth.com
- IG: @perelelhealth // @vat26
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