#43 - "Ski Slopes to Shutdowns: Navigating Risks in Business"

Natural Born Leaders

Welcome to another episode of the Natural Born Leader Podcast! Fresh out of the gym and right into the grind of running a company – it's been a bit busier than I anticipated. Today, I want to share a recent skiing experience that taught me a valuable lesson about mitigating risks and reducing downsides.

In the entrepreneurial world, surviving for the long haul is more crucial than experiencing short-lived spikes of growth. This principle hit home when Meta shut down my ad account while I'm gearing up to spend $40,000 in the next four weeks. The setback didn't faze me. Instead, I swiftly redirected the budget to YouTube, prioritizing eyeballs over the cost per lead.

Drawing from my experience of posting over 800 YouTube videos in the last two and a half years, I've built a substantial audience across various platforms. This diversification shields me from the panic that comes with being solely dependent on a single platform. It's about earning attention, not just paying for it.

As I continue to navigate the challenges, it's a reminder to all entrepreneurs – don't rely solely on ad platforms. Build frameworks to grow and earn your audience. Mitigate risks, just as I did when deciding to pause skiing on the second day to ensure I didn't jeopardize my ability to keep working.

Join me on this journey as I share insights, lessons, and the day-to-day hustle. It's all about getting building release into the hands of as many people as possible. Stay tuned, stay inspired, and catch you on the flip side!

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