))
Betting on Demand Gen as a Growth Lever with Adam Holmgren of GetAccept
Manage episode 352988802 series 3362138
Content provided by Paris Childress and Hop Online. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paris Childress and Hop Online or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Here are some of the key topics that Adam and Paris discussed in this episode:
• (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation
• (7:46) Hire more salespeople or marketers in uncertain times?
• (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved
• (15:20) The broken B2B marketing attribution
• (19:00) How GetAccept manages their GA campaigns
• (24:07) Marketing attribution: how to measure your LinkedIn Ads?
• (25:02) Google Ads or LinkedIn Ads?
• (26:19) Why Lead Ads are tricky
• (30:06) Why engaging in other communities is more powerful than having your own & how to do community building
145 episodes
Share
