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First-Party Data and the Cookiepocalypse with Jessie Lizak of BDEX
Manage episode 345453127 series 3362138
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Here are some of the key topics that Jessie and Paris discussed in this episode:
• The approach of BDEX for cleaner and more privacy-compliant data
• Transitioning past third-party data to marketing with quality first-party data
• Ethical marketing and why it's profitable to do what's right in business
• Leveraging Dark Social
• Balancing personal branding and company branding
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