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Content provided by Nicole Cozean, PT, DPT, WCS & Jesse Cozean, Nicole Cozean, PT, DPT, WCS, and Jesse Cozean. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Cozean, PT, DPT, WCS & Jesse Cozean, Nicole Cozean, PT, DPT, WCS, and Jesse Cozean or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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5 Marketing Mistakes You're Probably Making

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Manage episode 422212444 series 2925478
Content provided by Nicole Cozean, PT, DPT, WCS & Jesse Cozean, Nicole Cozean, PT, DPT, WCS, and Jesse Cozean. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Cozean, PT, DPT, WCS & Jesse Cozean, Nicole Cozean, PT, DPT, WCS, and Jesse Cozean or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marketing is the engine that drives the business. A steady flow of leads is critical (and can often cover a multitude of sins within the business). For a cash-based practice, marketing is often the limiting factor.
So why do we consistently see people getting marketing so wrong?
It's not your fault - there are so many misconceptions out there. Or things that work in other specialties or industries, but not in pelvic health.
It's why we've created the Business Accelerator Program, and why Marketing & Sales is one of the 3 Pillars we cover extensively - getting more leads can change your business. Here's five mistakes we often see!

  1. Not being clear on what makes you unique
  2. Using paid ads (especially if you have less than 3 clinicians)
  3. Posting on social media
  4. Not persisting with marketing that will work
  5. Failing to recognize when you don't really even have a marketing problem

Check these out, and don't fall into the trap of getting these wrong.
Business Accelerator Program
If you want a steady flow of ideal patients into the clinic, make sure to join us for Cohort #3 of the Business Accelerator Program! We'll show you exactly what to do on the marketing front to get the phone ringing (and then a great script to convert when people do call).
Get on the wait list now - it takes less than 3 minutes, we'll get you all the info you need and registration opens on June 20th! You won't want to miss out on this cohort - it's a gamechanger!
Get on the wait list here: www.pelvicptrising.com/accelerator
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

  continue reading

429 episodes

Artwork
iconShare
 
Manage episode 422212444 series 2925478
Content provided by Nicole Cozean, PT, DPT, WCS & Jesse Cozean, Nicole Cozean, PT, DPT, WCS, and Jesse Cozean. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Cozean, PT, DPT, WCS & Jesse Cozean, Nicole Cozean, PT, DPT, WCS, and Jesse Cozean or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marketing is the engine that drives the business. A steady flow of leads is critical (and can often cover a multitude of sins within the business). For a cash-based practice, marketing is often the limiting factor.
So why do we consistently see people getting marketing so wrong?
It's not your fault - there are so many misconceptions out there. Or things that work in other specialties or industries, but not in pelvic health.
It's why we've created the Business Accelerator Program, and why Marketing & Sales is one of the 3 Pillars we cover extensively - getting more leads can change your business. Here's five mistakes we often see!

  1. Not being clear on what makes you unique
  2. Using paid ads (especially if you have less than 3 clinicians)
  3. Posting on social media
  4. Not persisting with marketing that will work
  5. Failing to recognize when you don't really even have a marketing problem

Check these out, and don't fall into the trap of getting these wrong.
Business Accelerator Program
If you want a steady flow of ideal patients into the clinic, make sure to join us for Cohort #3 of the Business Accelerator Program! We'll show you exactly what to do on the marketing front to get the phone ringing (and then a great script to convert when people do call).
Get on the wait list now - it takes less than 3 minutes, we'll get you all the info you need and registration opens on June 20th! You won't want to miss out on this cohort - it's a gamechanger!
Get on the wait list here: www.pelvicptrising.com/accelerator
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

  continue reading

429 episodes

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