Rob and Kennedy: Using Failure to Fuel Growth

Permission to Kick Ass

A hypnotist and a mentalist stroll into an inbox and become email marketing experts - sounds like the start of a joke but it’s just reality LOL. After figuring out how to use email to be expensive and fully booked as entertainers, Rob and Kennedy decided to switch up their acts. Throughout their entrepreneurship journey, they kept their focus on solving problems — both theirs and their customers’. Listen now...

Can’t-Miss Moments From This Episode:

• Here’s some shitty math: website + business cards = money. I believed that nonsense when I first started out, but instead of cash, I got a big ol’ bitch slap of reality. Rob and Kennedy break down why “if you build it they will come” is not an effective strategy…
  
• A tale of two DMs… Rob got one that made him go “hmmm?” and I got one that grabbed my attention. Here’s the difference between one that works and one that has people shaking their heads and reaching for the “block” button…
  
• What to do when your product isn’t selling: why Rob and Kennedy chose to double down on their existing product vs building something new.
  
• MONEY IS NOT A FOUR-LETTER WORD. You started a business, and it’s OK to say you want to make money from it! And getting that cash can be a lot easier when you focus on this first…
  
• Mission impossible: with one month of cash on hand and two employees to pay, Rob and Kennedy figured out how to kickstart their cashflow in a big way. They did it! Not only will their story blow your mind… it’ll change your approach to solving problems in your biz.

This one is jam-packed full of advice. Don’t miss out - listen now!

Rob and Kennedy’s Bio:

You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognized as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing…

Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business.

Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.

Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.

Resources and links mentioned:

• Rob and Kennedy’s site
• Rob and Kennedy’s Podcast

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