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The Art of Ethical Branding: Insights from Studio Flora ft. Sophie Shand
Manage episode 436926449 series 3511241
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🌿 Welcome to another episode of the Plant Based On Fire pod! 🌿
🌱🌸 Today, Bryan interviews Sophie Shand, the founder of Studio Flora, a graphic design agency dedicated to serving vegan and mission-driven brands.
✍🏻🎨Sophie shares her journey from working in traditional design agencies, where she often had to promote products that clashed with her vegan values, to starting her own studio that aligns her professional work with her ethical beliefs. She discusses the challenges of running a business, the importance of a strong brand strategy, and how her vegan lifestyle influences her design philosophy.
💡🐾This episode is a must-listen for anyone interested in ethical branding, entrepreneurship, and the intersection of creativity and activism.
🗣 In This Episode, We Cover:
00:00 Introduction and Background
02:31 Starting Studio Flora: Aligning Values with Work
06:09 The Importance of Ethical Alignment in Design
13:49 Building a Strong Foundation with Brand Strategy
16:35 The Debate: Prominently Displaying the Vegan Label
19:04 Promoting a Design Business through Networking and Social Media
21:13 Continuous Learning and Staying Knowledgeable in Design
23:07 Future Plans: Working with Vegan Beer and Rebranding a Lobby Group
✅ Don't Forget To:
Like and Subscribe for more inspiring interviews.
Share this video with your network of change-makers.
Comment below with your thoughts.
🔗 Useful Links:
Website: www.studioflora.design
Linkedin: www.linkedin.com/in/sophieshand
instagram: www.instagram.com/design_studio_flora
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