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1 Sweat and Resilience: Balancing Chronic Migraine with Fitness Goals 35:00
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LikedThe healing power of fitness goes far beyond physical benefits—for today’s guest, it’s a form of self-expression and a celebration of what the body can do. In this episode, host Nora McInerny sits down with fitness personality Ivylis Rivera, who shares her deeply personal journey of navigating life with Chronic Migraine while holding onto her passion for movement. Ivylis opens up about the struggle of staying active while facing the fear of triggering a headache or migraine attack and the resilience it takes to keep pushing forward—a resilience that carried her through the challenging journey of finding a Chronic Migraine treatment plan that worked for her. Join Nora and Ivylis as they explore the concept of “soft living,” a philosophy Ivylis embraces—staying active, listening to your body, and building trust in oneself. Click here for Product Information, including Boxed Warning and Medication Guide, or visit https://abbv.ie/prescribing_info See omnystudio.com/listener for privacy information.…
Innovative Publishing PR in the Digital Age with Kourtney Jason
Manage episode 475979086 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts.
Key Takeaways:
- Why traditional PR tactics are no longer sufficient in publishing
- Why pitches fail
- Book PR in the digital age
Episode Timeline:
2:45 What is the most popular drinking game from Kourtney's book?
6:00 What is the current state of publishing in America?
7:15 Audio books are becoming more popular
8:00 Audio book recommendations
9:00 Why traditional PR tactics aren't cutting it in 2025
10:45 What are some good Amazon alternatives?
12:30 Why do most pitches fail?
15:45 The benefit of pitching publishers individually
17:00 Celebrities who tell the same stories repeatedly
18:00 The importance of timeliness with pitches
20:00 The increasing popularity of psychedelic books
22:00 How to think like the media
This episode’s guest:
Hosted on Acast. See acast.com/privacy for more information.
277 episodes
ShareManage episode 475979086 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts.
Key Takeaways:
- Why traditional PR tactics are no longer sufficient in publishing
- Why pitches fail
- Book PR in the digital age
Episode Timeline:
2:45 What is the most popular drinking game from Kourtney's book?
6:00 What is the current state of publishing in America?
7:15 Audio books are becoming more popular
8:00 Audio book recommendations
9:00 Why traditional PR tactics aren't cutting it in 2025
10:45 What are some good Amazon alternatives?
12:30 Why do most pitches fail?
15:45 The benefit of pitching publishers individually
17:00 Celebrities who tell the same stories repeatedly
18:00 The importance of timeliness with pitches
20:00 The increasing popularity of psychedelic books
22:00 How to think like the media
This episode’s guest:
Hosted on Acast. See acast.com/privacy for more information.
277 episodes
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1 Reimagining the Industrial Marketing Paradigm with Scott MacKenzie 31:19
31:19 Play Later Play Later Lists Like Liked31:19
Play Later Play Later Lists Like LikedScott McKenzie, managing director of Industrial Talk Media, a leading industrial education and entertainment platform, shares how he is making "volcanic shifts" in industrial marketing through podcasting. He emphasizes the importance of human connection in industry communication and identifies gaps in how companies market themselves. Scott also discusses successful strategies used by companies to attract talent and the necessity of understanding customer pain points in marketing efforts. Key Takeaways: - Shifting industry marketing focus - Authentic communication in industrial marketing - Expanding the industrial talent pool Episode Timeline: 1:45Scott's 1982 Super Bowl performance 5:00Introduction to Industrial Talk Media 8:00Scott's background in industry 10:00The networking benefits of podcasts 13:15The industry blind spot with podcasting 14:45Exposing the human side of industry 15:50Communication skills in the trades 19:00The importance of authenticity in podcasting 20:00Holes in industrial marketing strategies 23:00Selling benefits, not specs 25:00 Successful strategies for attracting talent This episode’s guest: • Scott MacKenzie on LinkedIn • Industrial Talk's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
1 The 5 Elements of Success and Qigong with Craig Cooke 29:03
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Play Later Play Later Lists Like LikedCraig Cook is a visionary entrepreneur who shares his journey from founding Rhythm.net to becoming a business mentor who uses Qigong to help people find balance and success. Here, he discusses the principles of qigong, introduces his Five Elements of Success framework, and talks about the importance of balance in his personal and professional lives. Key Takeaways: - How qigong can help business professionals - Craig's transition from CEO to mentor - The Five Elements of Success Episode Timeline: 1:00Introduction 3:00 Craig's transition to business mentorship 6:00The intersection of Qigong and business 8:20What is Qigong 11:00Personal benefits of qigong 13:00The Five Elements of Success 21:30Qigong for business professionals 24:40The importance of balance This episode’s guest: • Craig Cooke on LinkedIn • CSquaredPro.io • C2EnergyMedicine.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! Hosted on Acast. See acast.com/privacy for more information.…
1 The Importance of Mentorship in PR with Tiffany Aguinaldo 25:05
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Play Later Play Later Lists Like LikedTiffany Aguinaldo is an Account Director at Forge—a creative studio recently ranked the #4 fastest-growing private company in Orange County. Tiffany leads business development and PR at Forge and brings 15 years of experience with major brands like Hoag, Toyota, and The Irvine Company. She’s also the 2024 President of the Orange County PRSA. In this episode, she discusses the value of mentorship, Forge’s rapid rise, and her involvement with Disney Forward. Key Takeaways: - Mentorship is crucial for young professionals in PR - Understanding your audience is essential in PR today - Forge offers a unique experience for clients through personalized service Episode Timeline: 0:30Introduction to Tiffany Aguinaldo 2:15Mentorship in public relations 4:20What are young people in PR most concerned about? 7:00 Tod's advice for young people in communications 8:45Forge's incredible growth 11:00What separates Forge from other agencies? 13:15Forge's success stories 15:30The Disney Forward event 18:25Tiffany's reflections on her early career at GRC 22:00Tiffany's thought leadership philosophy This episode’s guest: • Tiffany Aguinaldo on LinkedIn • Forge's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
1 Connecting Purpose to Growth in PR with Lana McGilvray 23:15
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Play Later Play Later Lists Like LikedLana McGilvray is co-founder and CEO of Purpose Worldwide, a brand, communications, PR, and growth consultancy that specializes in helping clients drive their purpose and growth. In 2020, PR News recognized Lana as one of the Top Women in PR. Here, she discusses the importance of purpose in brand growth, the impact of AI on business, and the current state of DEI in PR. Key Takeaways: - Purpose is essential for brand growth and authenticity - Brands often struggle to define their purpose - The state of DEI in PR Episode Timeline: 1:30 Why Lana was named "One of the Top Women in PR" 2:30 Not all brands have a purpose 3:45 How to help brands find their authentic purpose 5:15 The problem with purpose-washing 6:15 Matching purpose to growth 9:10 How AI fuels growth 11:45 The importance of human intuition 13:50 The current state of DEI in PR 16:15 Rebranding DEI 20:00 The importance of having a career with purpose This episode’s guest: • Lana McGilvray on LinkedIn • Purpose North America • Council for Brand Purpose Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
1 The Conflict Between PR and Journalism with Chris Caggiano 31:59
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Play Later Play Later Lists Like LikedChris Caggiano is the senior editor at Fareportal, a travel E-commerce brand, and Intelligent Relations, an AI-enabled PR software-as-service company. His writing has appeared in Inc., where he worked as a reporter, writer, and editor for 13 years, as well as in CMO, D&O Reporter, The American Lawyer, The Advocate, Business.com, among others. Here, he discusses how Preston, Intelligent Relations’ AI tool, aims to democratize PR for startups and explores the conflict between journalism and PR. Key Takeaways: - Developing a PR AI tool for startups - Finding the balance between clients and journalists - What makes good travel writing? Episode Timeline: 1:15 Chris's work as a theater critic 2:17 Chris sang at Carnegie Hall once 4:40 What separates great travel writing from mediocre travel writing? 7:30 Intelligent Relations was created with AI in mind 9:15 The Preston AI 11:00 A Preston use case 13:30 How to insert your PR clients into journalism 14:30 Clients get frustrated by their coverage 16:30 The conflict between journalists and PR people 18:30 How PR AI falls short 19:15 Advertising clients who don't know how to talk about their products 22:00 PR is not advertising 22:45 Thought leadership versus promotion 26:10 It's about serving the reader 26:40 Who is this for? This episode’s guest: • Intelligent Relations on LinkedIn • Intelligent Relations' website Hosted on Acast. See acast.com/privacy for more information.…
1 AI Content Marketing in the World of Algorithms with Gilad Bechar 31:59
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Play Later Play Later Lists Like LikedGilad Bechar is the Founder and CEO of Moburst, a digital full-service, mobile-first marketing agency that helps companies scale and become category leaders. In this conversation, Gilad discusses what sets Moburst apart from other agencies, the importance of client selection, the role of AI in enhancing marketing strategies, and how to understand Google's content ranking algorithm. Key Takeaways: - Making sure clients are a good fit - Concerns over AI's accuracy and IP rights - How AI-generated content can drag your SEO rankings Episode Timeline: 1:00 Introduction to Moburst and Gilad Bashar 3:30 What sets Moburst apart? 6:30 The importance of client selection 9:40 Navigating Facebook's algorithm Challenges 12:08 The role of AI in marketing 15:45 AI's impact on content creation 18:40 AI tools and their applications 21:20 Common client concerns about AI 24:15 Understanding Google's content ranking This episode’s guest: • Gilad Bechar on LinkedIn • Moburst's website Hosted on Acast. See acast.com/privacy for more information.…
1 Leveraging Local Media and Putting the Audience First with Michelle Rupp 24:51
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Play Later Play Later Lists Like LikedMichelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis. Key Takeaways: - The lasting power of local media - Keeping the audience top of mind - How to be prepared for a crisis Episode Timeline: 2:00 Has local media lost any power recently 3:45 The importance of local journalists 6:30 Connecting clients with local media outlets 8:45 Making clients newsworthy and timely 11:30 Crafting powerful pitches 12:30 Three components of a good story 13:30 The importance of emotion 16:45 How to prepare for a crisis 20:30 Interacting with the media in a crisis 22:00 Michelle's thought leadership philosophy This episode’s guest: • Michelle Rupp on LinkedIn • Memorable Results Media on Instagram • Memorable Results Media Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
1 Innovative Publishing PR in the Digital Age with Kourtney Jason 25:54
25:54 Play Later Play Later Lists Like Liked25:54
Play Later Play Later Lists Like LikedKourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts. Key Takeaways: - Why traditional PR tactics are no longer sufficient in publishing - Why pitches fail - Book PR in the digital age Episode Timeline: 2:45 What is the most popular drinking game from Kourtney's book? 6:00 What is the current state of publishing in America? 7:15 Audio books are becoming more popular 8:00 Audio book recommendations 9:00 Why traditional PR tactics aren't cutting it in 2025 10:45 What are some good Amazon alternatives? 12:30 Why do most pitches fail? 15:45 The benefit of pitching publishers individually 17:00 Celebrities who tell the same stories repeatedly 18:00 The importance of timeliness with pitches 20:00 The increasing popularity of psychedelic books 22:00 How to think like the media This episode’s guest: • Kourtney Jason on LInkedIn • Pacific and Court's website • Pacific Court on Instagram Hosted on Acast. See acast.com/privacy for more information.…
1 A Diversified Approach to Affiliate Marketing with Lindsay Ferraro Bennett 22:14
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Play Later Play Later Lists Like LikedLindsay Ferraro Bennett is a public relations executive at Pace PR with 20 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness, and publishing industries. Here, she discusses the evolving landscape of affiliate marketing, the importance of authentic content, and the role of influencers in driving brand success. She also emphasizes the need for a diversified approach in affiliate strategies and shares insights on how Pace PR uniquely integrates PR with affiliate marketing to achieve effective results. Key Takeaways: - Why affiliate marketing is a growing sector for publishers - How Pace PR integrates PR with affiliate marketing effectively - The importance that thought leadership plays at Pace PR Episode Timeline: 2:00 How Lindsay's background in magazines helps with affiliate strategies 3:30 Strategies that are currently working in affiliate right now 5:45 How to get niche sites on your radar 7:45 Understanding your client's goals 9:15 Not all affiliate publishers are created equal 12:30 How does Pace choose influencers? 14:30 The benefit of using micro-influencers 16:00 Why is Pace so good at affiliate marketing? 19:30 Lindsay's thought leadership philosophy This episode’s guest: • Pace Public Relations • Pace PR on Instagram • Lindsay Ferraro Bennett on LinkedIn Hosted on Acast. See acast.com/privacy for more information.…
1 Navigating AI from a Data Perspective with Amanda Lee 22:47
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Play Later Play Later Lists Like LikedAmanda Lee is the Vice President of Marketing, Analyst, and Public Relations at DDN, the world’s leading data intelligence platform. She has 20-plus years of experience in marketing communications across AI, data intelligence, and technology ecosystems. Here, she discusses the rapid advancements in AI technology, the importance of data infrastructure, and the challenges women face in the tech industry. Key Takeaways: - How AI is revolutionizing supply chain, agriculture, and life sciences - Why data infrastructure is crucial for the success of AI models - The current state of women in tech Episode Timeline: 1:30 Amanda's dogs 3:15 How does Amanda keep up with all the changes in AI? 4:30 Recent developments in AI that have impressed Amanda 5:30 What's the hardest thing for marketers to explain to the public about AI? 7:15 Is there enough data infrastructure to support AI growth? 10:15 DDN's commitment to its customers 12:14 AI's impact on various industries 13:15 Autonomous cars 17:00 Online safety issues caused by AI 18:24 Challenges for women in technology This episode’s guest: • Amanda Lee on LinkedIn • DDN's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! Hosted on Acast. See acast.com/privacy for more information.…
1 The Power of PR in the Legal Industry with Susan Peters 27:40
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Play Later Play Later Lists Like LikedSusan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers. Key Takeaways: - How PR helps lawyers build their reputation and attract clients - The importance of media training - Susan's transition from a litigator to a PR expert Episode Timeline: 1:00 Susan's transition from litigator to PR Expert 4:00 The benefits of PR for Lawyers 5:30 How lawyers can raise their profiles through PR 7:15 The dos and don'ts of media appearances 10:40 The impact of AI on law and PR 14:30 Why Google doesn't like AI writing 16:40 The pain of radio disclaimers 17:45 How are lawyers using social media to raise their profiles? 20:20 Tod's favorite legal radio ad 21:20 Susan's Role in Law Firm Media Professionals 23:40 Susan's thought leadership philosophy This episode’s guest: • Susan Peters on LinkedIn • Greybridgepr's website • Email: Susan@Greybridgepr.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
1 Building Brands You Can Feel with Omer Maman of Healthee 26:37
26:37 Play Later Play Later Lists Like Liked26:37
Play Later Play Later Lists Like LikedOmer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection. Key Takeaways: - How Healthee's AI platform simplifies healthcare navigation for employees - Why marketing is all about emotions - AI solutions for healthcare Episode Timeline: 1:30 An overview of Healthee 2:00 Navigating healthcare with AI Solutions 5:40 Personalization in health benefits 9:24 The Importance of transparency in healthcare costs 11:00 Insights from the Healthee's 2025 Benefits Report 13:20 Creating brands with an emotional spark 19:00 Cultural differences in branding between Israel and the USA 21:40 Omer's thought leadership philosophy This episode’s guest: • Omer Maman on LinkedIn • Healthee.com • Healthee on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
1 Print Advertising, Made Simple with Beth Mach of Spacely 24:34
24:34 Play Later Play Later Lists Like Liked24:34
Play Later Play Later Lists Like LikedBeth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting. Key Takeaways: - How Spacely simplifies the process of buying print ads - Why print advertising is still a significant player in marketing - How to break into voice over acting Episode Timeline: 1:30 Automation is great for relationships 2:45 How Spacely makes automation easy 3:45 What's the Spacely process like? 9:00 What are the best parts of a magazine to have your ad appear? 10:30 Why should brands choose print media over other types of advertising? 11:45 Magazines feel like a luxury item in 2025 13:00 Reading physical media is better for recall 14:00 The resurgence of out-of-home advertising 16:00 Spacely success stories 19:00 How did Beth break into voice acting? 22:10 How do people find voice actors? This episode’s guest: • Beth Mach on LinkedIn • Beth Mach's website • Spacely.Media Hosted on Acast. See acast.com/privacy for more information.…
1 'People Buy from People': Humanizing Brands with Eric Morley 29:58
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Play Later Play Later Lists Like LikedEric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty. Key Takeaways: - The six pillars of BRANDPWR - Effective marketing strategies - Humanizing your brand Episode Timeline: 2:15 An overview of Blue C's work 4:00 The BRANDPWR framework 7:45 Identifying your target customer 9:00 Wahoo's Fish Taco's 2021 rebrand 11:15 Finding brand clarity 14:00 The importance of KPIs 15:30 It's had to maintain a brand 16:45 Brands need to be humanized 19:20 Why Sit 'n Sleep is a very human brand 21:30 Tod's work with California Deluxe Windows 23:50 Eric's thought leadership philosophy This episode’s guest: • Eric Morley on LinkedIn • BlueCUSA.om Hosted on Acast. See acast.com/privacy for more information.…
1 Healthcare Storytelling and Great Reporter Relationships with Amanda Griffith 27:47
27:47 Play Later Play Later Lists Like Liked27:47
Play Later Play Later Lists Like LikedMedia relations consultant Amanda Griffith shares her journey in healthcare storytelling, shaped by her experiences with chronic illness. She highlights the power of empathy in media, the impact of personal connections, and key themes like loneliness and burnout. Amanda also introduces the Chronic Boss Collective, a community empowering women with chronic illnesses to embrace their identities and share their stories in a technology-driven world. Key Takeaways: - How Amanda's chronic health conditions have shaped her career - How to build relationships with reporters - Transparency in communication Episode Timeline: 1:30 Amanda's history with ulcerative colitis 3:00 What's an ulcerative colitis flare-up? 5:45 How does Amanda's history of chronic illness help with storytelling? 7:45 The importance of human connection in media relations 8:45 What healthcare stories are resonating with audiences these days? 12:00 The loneliness epidemic 14:30 Building two-way relationships with reporters 17:45 Amanda's concussion 20:30 Eating on Zoom calls 22:30 The Chronic Boss Collective This episode’s guest: • Amanda Griffith on LinkedIn • Chronic Boss Collective • Bumble PR on X Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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1 Joy and Authenticity in Branding with JJ Nelson of Bergmeyer 27:19
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Play Later Play Later Lists Like LikedJJ Nelson, Director of Communications at Bergmeyer, joins us to discuss the power of joy in branding, the importance of authenticity, and how Bergmeyer stands out in the design world. He also shares insights on navigating economic shifts, adapting during COVID-19, and his work with SpeakOUT Boston in amplifying LGBTQ+ voices. Key Takeaways: - The importance of joy - Authenticity in branding - How Speak Out Boston empowers LGBTQ+ voices Episode Timeline: 1:00 The important role that joy plays in JJ's life 3:30 How JJ refills his joy bucket 5:10 JJ's previous career in casting 7:00 Self-awareness is the key to acting 9:30 Brands need to be self-aware 10:00 How does Bergmeyer set itself apart in the design space? 12:30 The importance of culture at Bergmeyer 13:30 How is Bergmeyer navigating the current economy? 15:30 How did Bergmeyer make it through COVID-19? 20:30 The weird way COVID unleased creativity 21:30 The current state of the LGBTQ movement This episode’s guest: • JJ Nelson on LinkedIn • JJ on Instagram • Bergmeyer's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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1 Communications in the World of Education with Kristine Frech 24:58
24:58 Play Later Play Later Lists Like Liked24:58
Play Later Play Later Lists Like LikedKristine Frech is Vice President of Corporate Communications at Amplify, a leading New York City-based curriculum company. Before joining the Amplify team, Frech was the Vice President of National and Strategic Communications at Teach For America (TFA) and served as advisor to then Governor Gina Raimondo as the Governor pursued a universal pre-K program. Here, she shares how to communicate with the education world and reminisces about her work with Governor Raimondo in Rhode Island. Key Takeaways: - Post-pandemic education challenges - Tips for PR in education - Kristine's work with Governor Raimondo of Rhode Island Episode Timeline: 1:45 Where does Kristine get her passion for education? 2:55 How widespread is inequality in education? 4:20 Amplify’s mission 6:10 Kristine's favorite Amplify curriculum 7:45 Amplify's post-pandemic challenges 9:45 Amplify's literacy data 11:00 Who's Kristine's target audience 14:45 Three lessons for someone new to education 16:30 Jargon in education 18:30 Kristine's favorite memories working with Governor Raimondo This episode’s guest: • Kristine Frech • Amplify on Instagram • Science of Reading podcast • Beyond My Years podcast Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Unlocking Elite-Level Communications with Anne Green 30:53
30:53 Play Later Play Later Lists Like Liked30:53
Play Later Play Later Lists Like LikedAnne Green is the CEO and principal at G&S Integrated Marketing Communications Group. She is passionate about providing counsel to clients in sectors such as healthcare, professional services, and financial services and is an accomplished media trainer and speaking coach. Here, she takes a deep dive into the world of media training and shares the skills that make people great communicators. Key Takeaways: - Media training 101 - How COVID drove the need for media training - The mystery of charisma Episode Timeline: 2:00 The most common problems Anne corrects during media training 4:00 The importance of creating understanding 4:45 Can you teach authenticity? 7:15 The importance of self-awareness 9:30 How Anne's lifelong love of singing affects her media training 12:00 Why do people trail off when speaking? 15:15 The mystery of charisma 18:20 People who can manage the energy of the room 22:00 Has Zoom driven more people to media training 26:00 The importance of being heard This episode’s guest: • Anne Green on LinkedIn • G&S Integrated Marketing Communications Group Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Authenticity in Leadership with April White of Trust Relations 30:03
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Play Later Play Later Lists Like LikedApril White is the CEO of Trust Relations, which she founded after working for legacy PR firms, including Weber Shandwick, Edelman, and Rubenstein PR. She is also the host of the "PR Wine Down" podcast and an official TEDx speaker. Here, she discusses how she developed the skills to be an authentic leader and why it's essential for agencies to "do what you say before you say what you do." Key Takeaways: - April's approach to leadership - Why leaders should exemplify their brands - Managing assertive and introverted employees Episode Timeline: 2:00 What April's menagerie of animals taught about leadership 5:30 How leaders deal with assertive employees and introverts 8:45 How April developed her leadership style 10:15 Developing an authenticity in leadership 12:30 Tod's aversion to managing people 14:00 Do what you say before you say what you do 18:00 Why brands need to engage in two-way conversations 20:00 Are brands changing how they respond to negative social media feedback 23:45 Why leaders need to exemplify their brands 26:00 Lessons April has learned from doing the "PR Wine Down" podcast This episode’s guest: • Email: April@TrustRealtions.Agency • TrustRelations.Agency • Trust Relations on Instagram Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Navigating a New Age of Scams with Chris Drake of iconectiv 26:52
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Play Later Play Later Lists Like LikedChris Drake is the Senior Vice President at iconectiv, where he is responsible for internal and external technology initiatives, including emerging opportunities in mobile content, cybersecurity, and virtualization. Here, Chris explains how scammers are adapting to AI, recent regulations on robocalls, and the rise in text fraud. Key Takeaways: - Scammers are increasingly using text messages instead of robocalls - Understanding the new wave of scam tactics - How scams are affecting businesses Episode Timeline: 1:45 The rise of text scams 4:00 How do scammers break into iPhones? 6:45 How to protect your smartphones from scammers 8:15 How to protect your cryptocurrency 10:15 Current government actions against robocalls 14:00 Will there be fewer robocalls in 2025? 17:00 AI is making it more affordable for scammers to target their victims 18:30 Data breaches are helping scammers 20:30 Scammers are entering the real world 22:00 The Liam Neeson scam This episode’s guest: • Chris Drake on LinkedIn • iconectiv's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Everyone Needs a Personal Brand with Paige Arnof-Fenn 26:55
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Play Later Play Later Lists Like LikedPaige Arnof-Fenn is the founder and CEO of global branding and marketing firm Mavens & Moguls, based in Cambridge, Massachusetts. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, and non-profit organizations. Here, Paige discusses why it's vital for everyone to have a personal brand and how to stay relevant in a constantly changing media landscape. Key Takeaways: - The benefits of tai chi - Why everyone needs a personal brand - Finding your brand's core values Episode Timeline: 1:30 Paige's love of tai chi 3:00 The benefits of tai chi 5:30 Tai chi is a walking meditation 6:45 Why everyone needs a personal brand 8:00 If you're not online, you're invisible 9:00 Pick your platform 10:00 How blogs can go wrong 12:20 Finding your core values 14:45 Your brand is like an artistic voice 16:00 Brands are financially valuable 17:30 The new importance of humanity 19:45 How does Paige stay relevant? 22:00 The importance of awareness This episode’s guest: • Paige Arnof-Fenn on LinkedIn • Mavens & Moguls Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry. Recognizing that we can all use some help expressing our ideas, we've compiled 10 of our favorite tips and tactics to help inspire even better thought leadership throughout the PR and beyond in 2025. Key Takeaways: - What thought leadership means to 10 "PR 360" guests - How to be a better thought leader - Things thought leaders get wrong Episode Timeline: 2:10 April White, CEO and founder of Trust Relations 3:20 Louis K. Gump. president of Cambian Solutions 5:20 Gini Dietrich, founder of the influential Spin Sucks blog 8:40 Amanda Proscia, COO and Co-Founder of Lightspeed Public Relations/Marketing 10:00 Grace Keith Rodriguez, CEO of Caliber Corporate Advisers 12:10 Dominick Miserandino, founder of TheCelebrityCafe.com 14:00 Dana Maruffo, Senior Manager of Global PR and Communications for BigCommerce 17:00 Jacqueline Long, President of Evins PR 18:45 Amy Jackson, founder of TaleSplash 21:10 Ekaette Kern, CEO and Head of Brand Consulting at TENET Consultancy Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 How to Sell Your Agency with Punctuation's Jonathan Baker 22:30
22:30 Play Later Play Later Lists Like Liked22:30
Play Later Play Later Lists Like LikedJonathan Baker is the head of M and A at Punctuation, a small advisory practice that helps firms with positioning, lead generation, benchmarking, valuation, and succession planning. Here, he shares the inside scoop on how to sell an agency and determine its worth. We also discuss two topics near and dear to Jonathan's heart: Australian shepherds and craft beer. Key Takeaways: - Common mistakes in creative firms - When to sell an agency - How to evaluate your agency Episode Timeline: 1:15 The perils of living with an Australian shepherd 2:30 How Punctuation helps media companies with positioning and benchmarking 4:00 Considering the owner's lifestyle during the M and A process 5:00 Selling a business to the right person 6:45 Is there a common positioning pivot agencies are making these days? 7:15 The importance of finding your niche 8:30 How expertise affects pricing 9:10 The biggest mistakes creative firms are making these days 10:15 How an owner's role evolves over time 12:35 When is it time to sell? 15:15 The emotional toll of the M and A process 17:45 The importance that EBITA plays in the evaluation 19:30 Jonathan's favorite craft brew This episode’s guest: • Jonathan Baker • Get free resources at Punctuation.com/PR360 Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
Wing Lam is the eldest of the three founding brothers of Wahoo’s Fish Taco, with over 30 years of experience in the restaurant industry. Beyond business, Wing is actively engaged in philanthropy, serving on the boards of organizations like Share Our Strength and the Surfrider Foundation. On his fourth “PR 360” appearance, he discusses what it means to live the Wahoo's Way, shares the secret of Mr. Lee's sauce, and discusses current restaurant business trends. Key Takeaways: - The latest from the Cali Love Drop - What it means to live the "Wahoo's Way" - The rise in popularity of Asian food Episode Timeline: 1:50 The mystery of Wahoo's amazing Mr. Lee's sauce 3:50 What does it mean to live the Wahoo's Way? 7:50 Has Kelly Lam's mindfulness rubbed off on Wing? 9:15 How food affects your sense of being 10:00 Accepting the challenges of life 12:00 Current trends in the restaurant business 14:15 Filipino food is becoming more popular 16:20 A new food offering at Wahoo's 17:15 The state of the Beach Boys' collaboration 18:40 The latest news with the Cali Love Drop 20:10 Did 2024 turn out as expected? 24:45 Tod's old job with Frosty, Heidi and Frank This episode’s guest: • Wing Lam on LinkedIn • @WahoosWing • Email: Wing.Lam@Wahoos.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Merging Misfit Ideas and Creators to Amplify Brands with Lizzy Bilasano 25:15
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Play Later Play Later Lists Like LikedLizzy Bilasano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape. Lizzy also once ran operations and marketing for a dance company while simultaneously being an active company dancer and student. Here, she shares how creators can build communities and how Whalar Group puts creators at the center of its projects. Key Takeaways: - Lizzy’s journey from dancer to creative strategist - How to merge misfit ideas into something new - Why creators should co-create with their audiences Episode Timeline: 1:30 How did Lizzy go from being a dancer to a creative strategist? 3:15 Creators are characters 5:15 How Lizzy merges misfit ideas to create something new 8:30 How does Lizzy find niche creators 10:35 Whalar Group's 4 C's 12:00 Creators need to build spaces for their audiences 16:15 What separates Whalar Group from the competition? 17:42 Keeping up with creator trends 20:15 Creators should co-create with their audience 21:30 Lizzy's social media diet This episode’s guest: • Lizzy Bilasano on LinkedIn • Whalar Group's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that builds customized, high-impact, integrative mindfulness and wellness programs for individuals and corporations. Here, she discusses the birth of her company and how mindfulness can positively affect workplaces. Key Takeaways: - Kelly’s transition from construction to wellness - The benefits of mindfulness in the workplace - The power of gratitude Episode Timeline: 1:45 Kelly's wellness journey 4:00 How a silent auction changed Kelly's life 5:00 How to become a yoga instructor 6:30 The hard part about teaching yoga 8:30 Wellness for gamers 9:30 Showing ROI for wellness 11:05 The Whole Purpose’s class offerings 13:30 Where does mindfulness start? 15:10 The importance of gratitude 18:00 What are people looking for help with? 19:30 New trends in wellness practices 21:50 Common pushback Kelly gets from potential clients This episode’s guest: • Kelly Lam • The Whole Purpose's website • Email: Info@TheWholePurpose.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Communications with 'Sauce' and The State of DEI with Ekaette Kern 23:51
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Play Later Play Later Lists Like LikedEkaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters. Key Takeaways: - TENET Consultancy's secret 'sauce' - Ekaette's work with the Harlem Globetrotters - How DEI efforts can fall short Episode Timeline: 1:20 The four-step process for brand transformation 4:15 The “sauce” that sets TENET apart 5:45 Ekaette's work with the Harlem Globetrotters 9:00 How to build strong partner relationships 10:28 How The A Pledge is helping diversity in advertising 13:00 Moving beyond performative DEI actions 15:00 Legal pushback against DEI 16:48 Tangible successes in advertising diversity 18:45 Advice for women in PR and marketing 20:34 Ekaette on thought leadership This episode’s guest: • TENET on LinkedIn • LinkedIn Ekaette Kern Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Creating the World’s Largest Podcast Database with Pod Engine’s Joe Tannorella 24:29
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Play Later Play Later Lists Like LikedJoe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions. Pod Engine helps agencies and marketers with everything from guest booking to competition monitoring. Here, Joe discusses the myriad ways Pod Engine’s robust database has helped everything from agencies to NHL teams. Key Takeaways: - Creating the world’s most advanced podcast search engine - Innovative ways organizations can use Pod Engine’s database - How Joe caught Richard Branson’s attention Episode Timeline: 1:00 Unlocking podcast knowledge through Pod Engine 5:00 Pod Engine is an excellent resource for information 6:00 How to use Pod Engine to book podcast guests 09:45 Innovative ways that Pod Engine can be used 10:50 How an NHL team is using Pod Engine 12:00 Pod Engine allows organizations to monitor the competition 14:30 Getting caught up from the advent of podcasting 15:50 Current trends in podcasting 20:00 Joe's Point of Light Award 21:00 How Joe enlisted Richard Branson's help for a best man speech This episode’s guest: • Joe Tannorella on LinkedIn • PodEngine.ai • Ping Joe for a free month's subscription at Joe@PodEngine.ai Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 From Journalism to Digital Humans with Andrew Ellison 28:03
28:03 Play Later Play Later Lists Like Liked28:03
Play Later Play Later Lists Like LikedAndrew Ellison is the Media Relations Manager for Global Results Communications , a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives. Key Takeaways: - Andrew's transition from news reporter to PR - The future of digital humans - Understanding the Internet of Things Episode Timeline: 1:30 Why Andrew left his career as a news reporter 4:00 Tod's thoughts on media fatigue 5:15 The future of journalism 9:00 Andrew's favorite interviews 11:00 Tod's interview with Jane Goodall 12:30 GRC's new client, Uneeq 13:30 How Uneeq is creating digital humans 15:00 Applications for AI digital humans 19:00 How Andre stays to date on the world of big tech 21:54 Understanding IoT and its importance This episode’s guest: • Andrew Ellison on LinkedIn • Global Results Communications Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 'It's About Relationships': 50-Plus Years in PR with Bob McCullough 35:10
35:10 Play Later Play Later Lists Like Liked35:10
Play Later Play Later Lists Like LikedBob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR. Key Takeaways: - The history of the launch of SeaWorld Texas (now SeaWorld San Antonio) - Promoting a theme park for kids with special needs - Lesson learned over 50 years in PR Episode Timeline: 0:30 Former guest Chuck Cureau on Bob McCullough 4:00 The launch of SeaWorld Texas 6:30 How Bob helped promote the new theme park 8:30 How SeaWorld divided America into four separate markets 12:00 How the new theme park helped boost San Antonio's profile 13:15 The PR challenges of operating a theme park 15:00 Developing relationships with local reporters 18:00 The Southwest Shamu plane 23:00 Morgan's Wonderland: the world's only theme park for people with special needs 28:45 Communicating with special needs communities 31:00 The biggest lesson Bob has learned over 50 years in PR This episode’s guest: • Bob McCullough • Morgan's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 PR for a Changing World TaleSplash's Amy Jackson 22:58
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Play Later Play Later Lists Like LikedAmy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens. Key Takeaways: - Using the tech stack to help clients - How companies can prepare for their 'PR moment' - Navigating changes in the media landscape Episode Timeline: 1:30 PR in a changing world 2:00 TaleSplash's mission and client focus 3:45 The impact of social media on PR 8:00 Leveraging the modern tech stack in PR 10:45 Navigating changes in traditional news outlets 13:00 The rise of affiliate marketing in PR 13:50 The Potato Farmer story 16:30 How organizations can prepare for their "PR moment" 20:00 Authenticity in thought leadership This episode’s guest: • Amy Jackson on LinkedIn • TaleSplash on X • TaleSplash's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Getting to Mars and the Advent of Bluetooth with Tech Pioneer Mike Wehrs 39:00
39:00 Play Later Play Later Lists Like Liked39:00
Play Later Play Later Lists Like LikedMike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology. Key Takeaways: - The role of barcodes in global trade - Mike's role in the advent of Bluetooth technology - The future of space travel Episode Timeline: 1:00The most fascinating thing happening in space exploration 3:30The economics of space travel 6:30Innovations in space propulsion 9:30The future of Mars exploration 11:30 The Pale Blue Dot 14:30 The current state of AI 17:30 AI's impact on the economy 21:00 The evolution of GS1 codes 24:30 The role of AI and barcodes in global trade 28:30 The genesis of Bluetooth technology This episode’s guest: • Mike on Twitter • Mike on LinkedIn • Email MWehrs@unidata-global.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 How to Talk About Luxury in 2024 with Jacqueline Long 26:43
26:43 Play Later Play Later Lists Like Liked26:43
Play Later Play Later Lists Like LikedJacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world. Key Takeaways: - The evolution of luxury marketing - Latest trends in high-end spirits - The importance of 'Big Sky' thinking Episode Timeline: 2:00 How should we talk about luxury in 2024? 4:15 How AI can make luxury experiences more personal 5:00 AI integration in hospitality 7:00 How to update messaging with legacy brands 8:30 The importance of authenticity with luxury brands 10:00 How luxury brands have evolved since the '80s 11:00 How Evins uses 'Big Sky' thinking 14:40 Latest trends in high-end spirits 17:30 Which spirits are having a "moment" right now? 18:50 Advice for grad students 21:00 The importance of continual learning 22:00 Jaqueline's approach to thought leadership This episode’s guest: • Evins PR on Instagram and LinkedIn • Jaqueline Long on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 'Be a Human Being': Liz Brooks on Making Great Podcast Appearances 31:12
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Play Later Play Later Lists Like LikedLiz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting. Key Takeaways: - How to make a great podcast appearance - Finding the right guests for the right podcasts - Creating your podcast pitch Episode Timeline: 1:30 How does Liz find the right shows for her clients? 3:45 Audience composition beats size 5:45 Tod's Velvet Underground analogy 6:15 How to prep clients without podcast experience? 7:00 The benefits of content repurposing 7:30 The importance of being authentic 9:30 Male and female guests can be a little different 11:00 Liz's client hits it out of the park 14:30 Is true crime on the way out? 15:50 How "podcast voice" happens 17:30 Creating a compelling storyline and messaging 20:00 Identifying the key problem 21:00 Liz's dating site success story 24:45 Does Gen Z listen to podcasts? 26:30 Finding time to listen to podcasts 28:30 The future of podcasting This episode’s guest: • Liz Brooks on LinkedIn • Liz at Interview Valet Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 The Gig Economy is the Future with Bob Bilbruck 29:04
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Play Later Play Later Lists Like LikedBob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjur’s new platform, JunkGrab, and the gig economy's future. Key Takeaways: - Captjur's gig economy platform - The future of the gig economy - How AI will affect the job market Episode Timeline: 1:30 An overview of JunkGrab 2:50 Captjur's gig economy platform 3:45 Why was junk hauling a great opportunity? 5:45 How JunkGrab benefits haulers 7:00 How gyms are joining the gig economy 9:00 The gig economy is the future 10:00 Lawmakers and the gig economy 12:45 The emergence of autonomous vehicles 14:00 Advertising in autonomous vehicles 17:00 Autonomous cars need better PR 19:30 Flying cars may be in our future 23:40 AI integration in fast food 25:00 How AI will affect jobs This episode’s guest: • Bob Bilbruck on LinkedIn • JunkGrab’s website • Captjur's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 E-commerce PR in a Time of Rapid Innovation with Dana Marruffo 23:09
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Play Later Play Later Lists Like LikedDana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry. Key Takeaways: - How to make a great elevator pitch - How to become a thought leader - Retail innovation during covid Episode Timeline: 1:45 What makes a great elevator pitch? 3:00 How can startups tell their story? 4:30 How to create a narrative blueprint? 5:15 Humans crave narratives 6:15 Dana's thought leadership philosophy 7:45 Should thought leaders feel compelled to give up the 'secret sauce'? 9:45 What types of e-commerce stories are connecting with the public in 2024? 10:30 How have consumers changed post-COVID? 11:45 Has COVID-era innovation slowed down? 13:45 How will AI make shopping easier for consumers? 16:00 How has Dana successfully navigated so many career transitions? 16:45 The importance of mentorship 19:45 Dana's work with A-list musicians This episode’s guest: • Dana Marruffo on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Crisis Disaster Preparedness and Logistics PR with Jessica Whidt 23:53
23:53 Play Later Play Later Lists Like Liked23:53
Play Later Play Later Lists Like LikedJessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics. Key Takeaways: - How to create a PR crisis preparedness plan - Logistics PR in the post-COVID era - AI's role in logistics Episode Timeline: 1:30 Which state has the best food? 3:30 The importance of a reputation management communication plan 5:30 What does crisis preplanning look like? 7:30 Crisis preplanning is like disaster preparedness 8:15 How did Jessica weather the logistics storm over the last few years? 9:00 The public is better educated about the supply chain than ever before 11:30 What's the hardest thing to communicate about logistics? 13:15 New developments in logistics 15:00 Exciting developments in AI 17:20 Generative AI for content creation 19:00 Google doesn't like AI-generated content This episode’s guest: • Jessica Whidt • Warner Communications on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 SEO in the AI Era with Nick Musica of Optics In 27:46
27:46 Play Later Play Later Lists Like Liked27:46
Play Later Play Later Lists Like LikedNick Musica is the founder of Optics In, an SEO and content creation consultancy that supports small—and medium-sized businesses and startups with their SEO needs. Here, he discusses how Google’s embrace of AI has changed its search function and how organizations can improve their SEO. Key Takeaways: - How Google's pivot AI affects SEO - Diversifying your traffic source - The importance of social search Episode Timeline: 1:30 How Nick got into SEO 4:30 How has Google's pivot to AI affected SEO? 8:00 Does Google know if content is AI-generated? 10:15 Is AI metadata punished by Google? 12:30 What's an old assumption about SEO that people still think is true? 14:20 What makes a website credible? 16:00 The importance of pictures 17:10 What are some easy fixes that organizations do to improve their SEO? 21:30 How important is social search in 2024? 26:00 The importance of diversifying traffic source This episode’s guest: • Nick Musica on LinkedIn • Optics In’s website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Successful strategies for marketing events and personal branding with Katie Zeppieri 20:54
20:54 Play Later Play Later Lists Like Liked20:54
Play Later Play Later Lists Like LikedKatie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. She’s also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand. Key Takeaways: - Winning strategies for marketing events - The current state of PR and marketing - How to build a great personal brand Episode Timeline: 1:30 What is the current landscape for PR and marketing? 2:40 What's PR's role in a world where people are telling their own stories? 4:30 What are some common SEP problems people are having these days? 6:45 How to get leads through events 10:00 MicDrop's biggest success stories 12:00 How MicDrop got a placement in the Wall Street Journal 13:10 Pitches that get on Tod's nerves 15:00 How MicDrop helps develop thought leaders 17:00 How professionals can build a better personal brand This episode’s guest: • Katie Zeppieri on LinkedIn • The MicDrop Agency Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 A Modern Approach to Media Training with Michael Kingsley 29:08
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Play Later Play Later Lists Like LikedMichael Kingsley is an executive communications consultant who founded the media relations practice area at Forefront Communications, a PR and marketing firm focused on financial services clients. Michael also has 20-plus years of experience in global public relations, journalism, and media production. Here, he shares his modern approach to media training and how to be genuine in interviews without neglecting your talking points. Key Takeaways: - Media training in a changing world - How to be authentic in a media appearance - The importance of storytelling in politics Episode Timeline: 1:30 Why August 8th is Miami Dolphins Day 3:30 The job of a spokesperson has changed 5:20 Does the public want to see the CEO or the spokesperson? 6:40 What's the first step in media training? 9:15 The post-appearance breakdown 11:40 How to insert your talking points into the interview 12:40 How to be genuine while communicating your talking points 15:30 How to teach authenticity? 18:00 The fear of public speaking 21:00 Storytelling in the 2024 election 24:00 The importance of knowing your audience This episode’s guest: • Michael Kingsley on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 From Whale Training to Press Releases with SeaWorld's Chuck Cureau 33:09
33:09 Play Later Play Later Lists Like Liked33:09
Play Later Play Later Lists Like LikedChuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs. He’s also a sought-after emcee in the San Antonio area and has worked as an actor, with roles in "Spy Kids 4: All the Time in the World" (2011) and "The Life of David Gale" (2003). Here, he shares his journey from the dolphin stadium to the PR office and gives tips on connecting with large audiences. Key Takeaways: - Chuck's journey from marine mammal trainer to the PR office - The art of speaking to large audiences - How to communicate an environmental message Episode Timeline: 1:30 Tod recalls hanging with Chuck and some orcas on a recent trip to San Antonio 4:45 How Chuck changed careers from a marine mammal trainer to a PR pro 7:30 Chuck started in PR at the San Antonio Zoo 9:45 Chuck’s early PR lessons 11:15 SeaWorld's 60th-anniversary campaign 15:30 Communicating SeaWorld's sustainability and rescue mission 17:30 SeaWorld's rescue animals 19:30 How to speak to large audiences 24:00 Improvising in front of a large audience 27:00 Chuck's favorite SeaWorld animal story 29:30 PR is all about relationships This episode’s guest: • Chuck Cureau's website • Chuck on Instagram and Facebook • SeaWorld San Antonio Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Retail in the Post-COVID World with RetailWire’s Dominick Miserandino 25:38
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Play Later Play Later Lists Like LikedDominick Miserandino is the founder of one of the first online publications, TheCelebrityCafe.com, and over the past 30 years, he's worked with more than 100 different web properties and authored two travel books. Nine months ago, he became CEO of RetailWire.com at an interesting inflection point for the retail industry, which we discuss in this episode. Key Takeaways: - The state of retail in a post-COVID world - Why content is still king - The future of AI in online publishing Episode Timeline: 1:45 Is retail normalizing post-COVID? 3:30 Did COVID unlock new possibilities for retail? 6:45 What topics are connecting with people at Retail Wire? 9:00 Affirmational content always does well 12:10 The role of AI in online publishing 14:00 Ad networks refuse to work with AI content 17:00 Content is still king 18:45 How to create a great pitch 21:00 Is the AI boom like the Dot Com boom? 23:30 Dominick's approach to thought leadership This episode’s guest: • Dominick Miserandino on LinkedIn • RetailWire Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Unconventional Affiliate Marketing with Brad Bennett 31:01
31:01 Play Later Play Later Lists Like Liked31:01
Play Later Play Later Lists Like LikedBrad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency. Key Takeaways: - The Six Ps of PR - How Brad built his agency without a traditional background in PR - The secrets to successful affiliate marketing Episode Timeline: 2:20 The 2009 blog boom 4:30 Brad built the website he wanted to see 6:30 Well Spent could never happen in 2024 7:30 Is the counter-culture dead? 9:55 Harnessing the power of blog rolls 11:45 How COVID grew the affiliate market 13:30 How bigger publications warned up to affiliate posts 16:20 Building a brand people want to be part of 20:30 What Brad had to learn about the PR world 23:30 Where other agencies get it wrong 25:20 Brad's Six Ps of PR 27:20 The product that shocked Brad This episode’s guest: • Brad Bennett • BDBCreative on LinkedIn • BDBCreative on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Breaking into PR out of College with Kailie Fagen 26:01
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Play Later Play Later Lists Like LikedKailie Fagen is a Senior Account Executive at Global Results Communications responsible for media and client relations. During her time at GRC, Kailie has mentored junior staff, secured top-tier national and international media placements, and led client campaigns. Here, she discusses how she got into PR out of college and tips on writing a great press release. Key Takeaways: - How to get into PR out of college - How to write a great pitch - How to create media lists Episode Timeline: 2:00 The perks of working for Taco Bell 4:05 How to get a job in PR right out of college 6:45 The importance of writing in PR 7:40 A journalist's take on pitches 10:40 The importance of finding a mentor 12:30 Media lists are all about quality 13:30 AI and the future of PR 15:00 Kailie's feature in the Daily Pilot 18:00 How to redirect clients 20:45 Kailie's family ties to Grocery Outlet 24:15 Tod's love of Grocery Outlet chicken This episode’s guest: • Kailie Fagen on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 PR Leadership Skills for Success in 2024 with Grace Keith Rodriguez 23:07
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Play Later Play Later Lists Like LikedGrace Keith Rodriguez is the CEO of Caliber Corporate Advisers, a leading marketing and public relations firm exclusively focused on fintech, financial services, Insurtech, insurance, and real estate. As CEO, Grace directs Caliber's strategic vision, including the firm's development across service offerings. Here, she discusses her transition from President to CEO and the leadership skills that are vital to success in 2024. Key Takeaways: - Trust and relationships are essential in PR - Managing a remote work culture - Grace's new role as CEO Episode Timeline: 1:50 Grace's transition from President to CEO 3:20 Lessons Grace has learned in her new position 5:00 Building trust with clients and team members 6:40 Caliber's expertise in fintech and insurtech PR 9:45 Leadership skills for success in 2024 11:00 The importance of staying on top of trends 12:30 Managing a remote work culture 15:00 Remote workers need to interact with everyone on the team 17:00 The Caliber College of Public Relations 20:00 Grace's thought leadership philosophy This episode’s guest: • Grace Keith Rodriguez on LinkedIn • Caliber on LinkedIn • Caliber’s website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 PR at the Speed of Startups with Michael Stern 26:29
26:29 Play Later Play Later Lists Like Liked26:29
Play Later Play Later Lists Like LikedMichael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media. Key Takeaways: - Why startups need PR that moves quickly - The problems with guaranteed media - How Michael moved from news to PR Episode Timeline: 1:10 Tod asks Michael for betting advice 2:45 How Michael transitioned from news to PR 4:15 The mental anguish of keeping up with headlines 5:15 Why Michael decided to get into the startup space 6:45 PR agencies for startups must be nimble 7:45 Media training for startups 9:00 The importance of selling emotion 11:45 Why is the PR industry behind the times? 15:00 Headstart is built on speed 17:00 Michael is skeptical of guaranteed media 20:00 Michael's favorite success stories 23:30 The importance of going against the grain This episode’s guest: • Michael Stern on LinkedIn • Headstart on LinkedIn • Headstart's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
Nicole Early is the founder of Early PR in Portland, Oregon. She's a strategy-driven publicist, communicator, athlete, writer, and creative content producer focused on health, wellness, sustainability, and progressive political causes. Here, she shares how creative storytelling can help advance progressive causes and effect social change. Key Takeaways: - Nicole’s transition from politics to PR - How creative storytelling helped Nicole direct COVID funding to underserved communities - The future of social justice PR Episode Timeline: 1:30 Nicole's transition from politics to PR 3:50 Nicole's work on the Oregon Cares fund 6:15 How Nicole's work helped save a karate studio during COVID 9:00 Working for social justice in Portland 12:45 Oregon Medicaid campaign 15:00 Cutting through the noise of social justice storytelling 17:45 What does the future look like for social justice PR? This episode’s guest: • Nicole Early on LinkedIn • Nicole on Instagram • Early PR on TikTok Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Discover Your Agency’s Untapped Financial Insights with Jon Morris 23:51
23:51 Play Later Play Later Lists Like Liked23:51
Play Later Play Later Lists Like LikedJon Morris is the Founder & CEO of EngineBI, Inc. and Chairman of Fiscal Advocate LLC where he helps clients scale with a proprietary, tech-enabled approach for surfacing hidden financial insights that drive critical business decisions. In his spare time, Jon enjoys studying data-driven approaches to developing youth players. Here, he discusses how to improve your agency’s financial health. Key Takeaways: - How EngineBI helps agencies make decisions - How Jon scaled Rise Interactive - Data-driven approaches to develop youth soccer players Episode Timeline: 1:30 Jon's dogs 2:30 How Jon scaled Rise Interactive from a $10,000 prize to a company with 500 employees 4:30 How EngineBI helps agencies make decisions 6:45 What do the average agency's financials look like? 8:00 The three numbers agencies should focus on 8:40 The BASE framework 9:20 Keeping things simple is key 10:00 The CPR score 11:30 The importance of gross margin 13:30 The ideal agency managerial alignment 15:30 How do agencies react to Jon's message? 17:00 The importance of storytelling 18:00 Jon's data-driven approach to youth soccer 21:30 Are coaches receptive to Jon's analytics? This episode’s guest: • Jon Morris on LinkedIn • Jon@EngineBI.net • EngineBI.net • Fiscaladvocate.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 The Interpersonal Approach to Crisis PR with Kate Gardiner 27:06
27:06 Play Later Play Later Lists Like Liked27:06
Play Later Play Later Lists Like LikedKate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis. Key Takeaways: - Interpersonal help in a crisis - The mental health effects of a crisis - Helping people involved in a local crisis Episode Timeline: 1:30 Kate's horse, Copenhagen 3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event 5:00 The holistic approach to dealing with a crisis 6:15 Local adventures can be the most impactful 9:00 Kate's job would make a great TV show 11:15 The mental health ramifications of a crisis 13:55 Kate's work in the #MeToo movement 15:00 Financial victimization of sexual assault victims 17:30 How clients react to hiring Grey Horse 21:30 Standing up for women and their rights 23:30 How Kate transitioned from journalism to PR This episode’s guest: • Kate Gardiner on LinkedIn • GreyHorse.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 The Ins and Outs of Government PR with Duyen 'Jen' Truong 24:59
24:59 Play Later Play Later Lists Like Liked24:59
Play Later Play Later Lists Like LikedDuyen 'Jen' Truong is the Senior Vice President of Public Relations Operations at Sage Communications. A 20-plus-year PR professional with extensive public sector, commercial, and non-profit experience, Jen has led campaigns with global and national brands and government agencies such as the USDA, the Defense Department, and the Centers for Medicare and Medicaid Services. Here, she discusses how, as a Vietnamese refugee, she learned firsthand about the power of government and has brought that belief into her work as a PR professional. Key Takeaways: - How Jen fled Vietnam and came to America - Challenges of working with government clients - How Jen and Sage helped create MilitaryChildcare.com Episode Timeline: 1:30 How Jen has witnessed the transformative power of government 4:15 Jen's arrival in America 4:40 Tod's mother's work for Vietnamese resettlement 6:45 The biggest challenges PR professionals face working with government agencies 8:00 Creating incentive packages for influencers and celebrities 9:45 Why government agencies can't take public positions on policy 11:30 The advantages of working with government clients 13:00 What PR pros should know about working with the government 15:15 PR can bring the government third-party credibility 16:00 How administration changes affect PR messaging 18:00 Sage Communications work with MilitaryChildcare.com 20:30 The erosion of trust in government This episode’s guest: • Duyen 'Jen' Truong • Sage Communications’ Website • Sage Communications on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 How to Get Booked on High-End Podcasts with Josef Schinwald 25:49
25:49 Play Later Play Later Lists Like Liked25:49
Play Later Play Later Lists Like LikedJosef Schinwald is the CEO of Guest Experts On Air, a leading Podcast PR Booking Service. Working with renowned authors and speakers, he has developed a nuanced understanding of the podcasting industry, particularly in curating content that stands out in an increasingly saturated market. Here, he shares his five rules for creating a successful podcast and how he books his clients on high-end shows. Key Takeaways: - 5 rules to creating a successful podcast - How to be a great podcast guest - How to get booked on high-end shows Episode Timeline: 2:00 What separates Guest Experts on Air from other booking agencies? 3:30 What has Josef learned from his experience in front of the camera? 5:30 What type of clients is Josef looking to book? 6:45 The importance of having something to say 8:00 Josef's favorite success stories 11:00 Making podcasts part of your sales funnel 12:15 How often should people promote themselves? 14:30 Podcasts are great for niche audiences 17:15 Podcasters must post often 17:45 Josef's 5 rules for creating a successful podcast 21:50 The importance of humility 22:40 Josef's free gift: "The Fast-Track Formula to Get on High-end Podcasts" This episode’s guest: • Josef Schinwald • Download "The Fast-Track Formula to Get on High-end Podcast Bookings" • Guest Experts on Air Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Making the Most of Podcast Appearances with Brandy Whalen of Kitcaster 27:50
27:50 Play Later Play Later Lists Like Liked27:50
Play Later Play Later Lists Like LikedMy guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium. Key Takeaways: - How to craft your story - The importance of prep work - How to get booked on podcasts Episode Timeline: 1:05 Is that a corgi in the Kitcaster logo? 3:00 How Kitcaster gets people booked onto podcasts 4:20 Is guest rehash a problem? 7:30 Common mistakes that people make when appearing on podcasts. 10:30 How Brandy develops a client's story 13:30 The nuts and bolts of a story craft session 17:20 The importance of customer stories 19:40 Podcast hosts absolutely must do prep work. 21:20 Building authority and credibility on podcasts 22:45 Tod needs some help with his personal brand. This episode’s guest: • Brandy Whalen • Kitcaster's website resources page Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Telling Stories About Wine and Food with Curate & Co.'s Amanda Arrigotti-White 23:04
23:04 Play Later Play Later Lists Like Liked23:04
Play Later Play Later Lists Like LikedAmanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers. Key Takeaways: - How to target wine consumers - How to pair products and influencers - How to market non-alcoholic wine Episode Timeline: 1:45 The joy of working in food, wine, and hospitality 2:40 How to position a wine brand in a crowded marketplace 4:00 Why Ste. Michelle was great at marketing wine 5:30 The psychographics of wine consumers 7:15 The importance of storytelling in wine PR 8:00 How to pair wine and influencers 10:10 The Colavita/Jess King collaboration 13:00 Choosing a spokesperson for solar power 15:00 The importance of authenticity 16:30 Marketing non-alcoholic wines 19:10 Understanding the non-alcoholic wine consumer 10:30 The advantages of hiring a specialty agency This episode’s guest: • Amanda Arrigotti-White on LinkedIn • Curate & Co.’s website • Curate & Co. on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 How quirky marketing made the Calm app a smash with Peter Freedman 24:35
24:35 Play Later Play Later Lists Like Liked24:35
Play Later Play Later Lists Like LikedPeter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how YOU can too.” Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition. Key Takeaways: - How quirky, irreverent messaging helped Calm "grow big" - Peter's approach to guerilla marketing - The important role of language in creative marketing and PR Episode Timeline: 1:30 Peter's history of working on irreverent and quirky projects 3:45 Peter's love of language and creating unusual names for things 5:30 Calm's Sleep Stories 6:30 How Calm's irreverent approach set it apart from other meditation apps 10:10 Calm's "Baa Baa Land," an 8-hour film about sheep 13:20 Calm's bedtime stories 17:40 Peter's approach to guerilla marketing 20:20 How Peter's background in journalism gave him a unique perspective on PR This episode’s guest: • Peter Freedman on LInkedIn • Get "How Calm Whipped Up a Storm" on Amazon • Think, Inc’s website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
Dominique Turner is a Strategic Communications and Public Relations professional working for Bloomreach, an AI-powered e-commerce platform. She also serves as the Marketing Director for Ballet & Books, a non-profit organization striving to reduce the literacy gap through the hybrid storytelling of dance and reading. Here, she discusses how she got into PR after graduating from Cornell in 2020 and the big impact AI will have on retail. Key Takeaways: - How to break into PR - The benefits that young people can bring to the PR world - The future of AI in retail Episode Timeline: 1:30 Dominique's favorite NYC restaurant 3:00 How did Dominique break into PR after college? 6:00 Tod shares his internship story 9:00 The benefits that young people can bring to a PR company 10:20 Morning Brew's Marketer's Guide to AI event 13:00 How AI is transforming retail 16:30 Dominique's "Read Receipts" podcast 18:45 Tod's diet plan This episode’s guest: • Dominique Turner on Instagram • Dominique Turner on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Building a Female-Centered PR Consultancy with Nicole Pence Becker 23:55
23:55 Play Later Play Later Lists Like Liked23:55
Play Later Play Later Lists Like LikedNicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients. Key Takeaways: - How Nicole built a female-centered PR consultancy - Lessons learned working in politics - Nicole's transition from broadcast journalism to PR Episode Timeline: 2:46 Nicole's background in journalism 4:00 Why did Nicole move from broadcast journalism to PR? 7:00 Nicole's work as her father's Communications Director on his Congressional campaign 8:15 Lessons Nicole learned in politics 10:15 How Pence Media Group disrupted the comms world 12:30 Clients come to PMG for the female touch 14:20 PMG's work for Pluie 16:30 PMG was perfectly positioned for COVID 18:00 How PMG's collective shared experiences are its strength 20:30 PMG's work for Sweetgreen This episode’s guest: • Nicole Pence Becker on Instagram • Pence Media Group on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 'PR Confidential' with Amanda Proscia of Lightspeed PR 20:39
20:39 Play Later Play Later Lists Like Liked20:39
Play Later Play Later Lists Like LikedAmanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes. Key Takeaways: - Answers to common questions about PR - The "3 I" formula - Why do we need to keep making the case for PR? Episode Timeline: 1:30 What inspired Amanda to write "PR Confidential"? 3:15 Are tech people open to learning about PR? 4:15 The difference between PR and advertising? 5:15 PR is more than writing press releases 6:15 The "3 I" formula for newsworthiness 7:30 What is good thought leadership? 10:00 Why do we have to keep selling the idea of PR? 13:45 Why "PR Confidential" is written like an advice column 15:00 The "confidential" parts of Amanda's book 16:24 The PR elevator pitch 18:00 "PR Confidential Part 2: The sequel" This episode’s guest: • Amanda Proscia on LinkedIn • Download "PR Confidential" for free at Lightspeed PR and Marketing Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Speaking to Diverse Markets Authentically with Juan Alanis of Big Oak Tree Media 24:36
24:36 Play Later Play Later Lists Like Liked24:36
Play Later Play Later Lists Like LikedJuan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communications. He's also the host of the "In the Business" podcast with his wife, Anjelica Cazares, and the executive producer of the "Latina Leadership" podcast. Here, he discusses how to speak authentically to diverse communities, how to make effective social media posts, and what it’s like being the middle child of 7. Key Takeaways: - How to market to diverse audiences - How to create successful social media posts - The benefits of having diverse team members Episode Timeline: 1:30 What's it like being the middle child of 7? 3:30 The importance of listening to clients 6:15 What do marketers get wrong when speaking to diverse audiences? 8:30 Speaking to diverse audiences authentically 10:00 Connecting to audiences through baseball 12:30 How diverse team members can help you deliver an authentic message 15:00 The 15-year-old test 17:30 What makes a great social media post 20:00 What has Juan learned as a podcast host and producer This episode’s guest: · Juan Alanis · Big Oak Tree Media · "In the Business" podcast · "Latina Leadership" podcast Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Biotech Communications in a Post-COVID World with Megan Prock McGrath 22:30
22:30 Play Later Play Later Lists Like Liked22:30
Play Later Play Later Lists Like LikedMegan Prock McGrath is the Managing Director at MacDougall, where she provides clients with corporate communications counsel to help them elevate their voices in the industry. She is passionate about healthcare solutions for today's pressing problems, particularly those designed to lower costs, improve care, and serve vulnerable populations. Here, Megan discusses the impact of the COVID-19 pandemic on the industry, shares insights on effective messaging for clinical trials, and addresses the healthcare issues faced by the LGBTQ+ community. Key Takeaways: - COVID-19 increased public awareness of drug development - Effective messaging for clinical trials - The LGBTQ+ community faces challenges in healthcare access Episode Timeline: 1:50 The Impact of COVID-19 on biotech communication 3:30 Is the public more informed about the world of biotech post-COVID? 6:30 Effective messaging for clinical trials 7:15 How to appeal to clinical trial participants 11:20 The challenges of accessing Capital in a bear market 14:15 Healthcare challenges in the LGBTQ+ community 16:40 The controversy surrounding gender-diverse care 20:10 The impact of AI on biotech communication 21:45 AI and ethics This episode’s guest: Megan Prock McGrath on LinkedIn MacDougall Advisors Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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PR 360
1 Stand for Something with Gini Dietrich of Spin Sucks 22:23
22:23 Play Later Play Later Lists Like Liked22:23
Play Later Play Later Lists Like LikedGini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something. Key Takeaways: - The Spin Sucks story - Why thought leaders should be bold - Why Gini loves AI Episode Timeline: 2:00 How to come up with podcast ideas 3:20 Why is Taylor Swift a great marketer? 5:00 How Spin Sucks grew from a blog to a movement 7:00 Why ethics is the backbone of Spin Sucks 9:15 How to define results with a client 10:15 The PESO model 13:15 The importance of creating authority and trust 14:00 Gini on thought leadership 17:00 Gini's thoughts on AI This episode’s guest: · Gini Dietrich · Spin Sucks.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…
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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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