))
Special Episode: Andy Shovel - THIS™
Manage episode 395954113 series 3464832
Content provided by FPG Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FPG Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Protein Production Technology International Podcast, we engage with Andy Shovel, co-founder and CEO of THIS™, an innovator in the UK plant-based food market. Andy takes us through his unique journey from running a meat-based enterprise to becoming a leader in plant-based food innovation. He discusses the challenges and successes faced by THIS™, especially in maintaining a balance between product quality and meeting consumer health and nutrition expectations. Despite a downturn in the broader plant-based sector, THIS™ has experienced remarkable growth, credited to its effective branding, strategic marketing, and commitment to high-quality products. Andy addresses key industry challenges, including the impact of meat subsidies on pricing and ethical considerations in food production. He also shares insights into THIS™'s future plans, focusing on cautious global expansion and ongoing innovation in whole food-based meat alternatives. Tune in to this insightful episode as we delve into the evolving world of plant-based foods and the pivotal role THIS™ plays in its future.
40 episodes
Share
