The Exact Cure for Summer Slumps in Gym Revenue in 2025

Run a Profitable Gym

Most gym owners experience a revenue slump during the summer months. But today’s guest posted his greatest monthly revenue total of the year in June.
In this episode of “Run a Profitable Gym,” host Mike Warkentin digs into summer revenue with Stan Skolfield of Skolfield Sports Performance in Maine.
Stan’s gym focuses on youth sports performance, and his summer programs—perfect for kids who are out of school—generate front-end revenue and downstream revenue for rest of the year.
In summer, Stan runs camps and events that target under-serviced demographics. These outdoor camps don’t take up any space in his gym, and they funnel kids into his core programs that run during the school year.
To ensure he’s always got a steady stream of leads, Stan employs a consistent social media posting schedule to connect with youths who are attached to their screens. He pairs great content with sell-by-chat marketing to get more people in his gym.
If your gym focuses on adults, adding a kids program is a fantastic way to boost summer revenue. Stan even shares an exact template for running a summer sports camp so you can avoid a summer revenue dip in 2025.
Links
Bill Parisi’s episode
Gym Owners United

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2:59 - How did Stan hit his June revenue?
6:07 - Skolfield Sports Performance
11:40 - Breadcrumbs into main program
16:54 - Progress over the last 5 years
23:10 - Add $2,000 to next June’s revenue