Successful Online Fundraising

Phil Cooke Podcast

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4y ago 18:42

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With COVID-19 restrictions in place, fundraising events are going online. Phil Cooke shares key tips on how to take your live physical fundraising event online. Your virtual fundraiser can be successful! https://philcooke.com

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**More about this episode: ** Successful Online Fundraising

If you’re planning on online fundraising event, here’s key points you need to know:

Learn to adapt! This is not about duplicating your live physical event, but more about an adaptation of that event. Consider what elements will work best for your online event.
Celebrity-driven events may work well for physical event, but you’ll need to consider your audience if you use a celebrity for your online event.
Leader-driven events allow the leaders to share the genuine story of what they do. Consider who you are inviting to join you online as you made the decision between a celebrity and a real leader of the organization driving the event.
Pretaped or live event: The audience doesn’t typically notice. Do what you feel most comfortable with as statistics don’t necessarily show a difference between the two.
Last year’s rundown won’t work. Take the essence and the goals of your event and adjust it for online.
It doesn’t have to be perfect. Keep your online event authentic and real.
Plan key emotional moments. Show the story of your organization of lives that have been changed because of what you do.
As you plan out the event, create one story arc, one overarching story of how your ministry is impacting lives.
It’s not about you – it’s about the result of the work you’re doing. That’s what will inspire people to get behind what you do.
Keep your event between 1-2 hours. With attention the currency of this moment, determine: What can you present that will be so compelling that it will keep people with you online for the entire event?

147 episodes