Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
There is an underlying precept in our country’s healthcare system that medical professionals can only survive through increased participation in insurance programs. The Less Insurance Dependence podcast series exposes that misperception, shedding light on how Dentists can thrive by breaking out of the insurance-controlled business model.
There is an underlying precept in our country’s healthcare system that medical professionals can only survive through increased participation in insurance programs. The Less Insurance Dependence podcast series exposes that misperception, shedding light on how Dentists can thrive by breaking out of the insurance-controlled business model.
Are you tired of PPOs cutting into your hard-earned revenue? Many dentists feel stuck relying on insurance companies for patients—while sacrificing profits. But what if you could take control and bring in patients on your own? In this episode, Gary Takacs and Naren Arulrajah discuss the 5 key areas of a marketing audit that can help determine whether your practice is ready to reduce PPO dependence. You’ll learn how to check your Google rankings, online consistency (NAP score), website performance (Lighthouse score), credibility (E-E-A-T), and review growth (Google Review Velocity). By understanding these essential marketing factors, you can replace insurance-driven patients with high-quality ones who value your care—all while lowering marketing costs. If you’ve ever wondered, “Is my practice ready to go out of network?” this episode gives you the answers. Tune in now and take the first step toward insurance freedom! Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
In this episode of the Less Insurance Dependence Podcast, co-hosts Gary Takacs and Naren Arulrajah discuss "Three Tips to Significantly Increase Your Conversion Rate." They define conversion rate as the percentage of new patient calls resulting in booked appointments, sharing benchmarks, and grading scales for assessment. Highlighting the importance of tracking and training, they stress the need for recording and reviewing calls to identify improvement areas. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
In this episode, Naren and Gary explore the insurance company business model and its impact on dental practices and the broader public, highlighting recent events, including systemic issues like AI-driven claim denials, that have placed the insurance industry under scrutiny. They emphasize how these practices reveal insurers' priority to collect premiums while minimizing claims payouts, often at the expense of policyholders. They will also share how this trend affects dental insurance and advocate for educating patients on the limitations of their plans while positioning practices as genuinely caring about their patients' health. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
This episode of "The Less Insurance Dependence Podcast" explores how staying in-network with PPO insurance can significantly impact a dental practice's profitability and overall net worth. Gary Takacs and Naren Arulrajah discuss the hidden costs of insurance adjustments, which can amount to 45-50% of collections, reducing practice profitability and valuation. They illustrate this with real examples, emphasizing how becoming out-of-network can dramatically increase a practice's profitability, making it more desirable and valuable in the market. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
This episode of the Less Insurance Dependence Podcast highlights the importance of proactive marketing when transitioning away from PPO plans. Gary Takacs and Naren Arulrajah discuss three key strategies: setting bold goals for collections and new patient numbers, implementing a comprehensive marketing plan, and targeting the resignation of at least one PPO plan in 2025. They emphasize the risks of neglecting marketing, likening it to unused muscles that atrophy, sharing real examples of practices successfully leveraging organic SEO for consistent patient growth, and urging listeners to plan to avoid disruptions and achieve sustainable success. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
This episode of the Less Insurance Dependence Podcast addresses the growing impact of AI-driven auto-denial insurance claims and how dental practices can adapt. Gary Takacs and Naren Arulrajah discuss how insurance companies use AI to increase profits by automating claim denials, making it challenging for dental practices to receive payments. They highlight the financial imbalance in the dental insurance model, where only insurance companies benefit, and urge dentists to reduce their dependence on PPO plans, as reform is unlikely. They also emphasize focusing on what practices can be controlled to achieve financial and operational stability. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
Ever wondered how the journey of reducing insurance dependence began? In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah share the inspiring story behind the podcast’s creation seven years ago. They discuss how a niche focus on helping dentists successfully resign from PPO plans has empowered over 400 practices nationwide. From the pitfalls of DIY strategies to the transformational impact of personalized coaching, this episode highlights steps to make 2025 your most profitable year yet. Tune in for more on building a thriving, fee-for-service practice and putting insurance dependence in the rearview mirror! Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
In this episode of The Less Insurance Dependence Podcast, co-hosts Gary Takacs and Naren Arulrajah discuss the growing trend of dental insurance claim denials. They explore how insurance companies are increasing claim rejections, requesting excessive documentation, and leveraging policies like wait periods to reduce benefits utilization. They emphasize that these practices prioritize profits over patient care, creating challenges for dentists and patients alike. Gary and Naren encourage dentists to reduce their reliance on Insurance, highlighting the benefits of resigning from PPO plans and attracting patients without Insurance, stressing the importance of building strong patient relationships to sustain a thriving, independent dental practice. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
In this episode of The Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah discuss whether dental insurance will undergo significant changes in 2025. Gary highlights the historical context and entrenched profit-driven practices of insurance companies and explains why a major overhaul is unlikely. However, minor legislative improvements, such as prohibiting insurers from setting fees on uncovered services, might occur. Book a free marketing strategy meeting with Ekwa and discover how we can help you leverage reviews to attract more patients! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
Find out the impact of Google Reviews on reducing PPO dependence through this episode of The Less Insurance Dependence Podcast, where Gary Takacs and Naren Arulrajah share how modern consumer behavior is reshaping dental marketing. They explore why fewer patients rely on insurance company websites and instead turn to Google to find top-rated dental practices. Learn how having numerous positive reviews influences patient decisions and enhances your online presence, which is a mindset shift for dentists, focusing on Google strategies rather than PPO participation. Book a free marketing strategy meeting with Ekwa and discover how we can help you leverage reviews to attract more patients! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
In this episode, Gary Takacs and Naren Arulrajah talk about one of the most common questions dental practices face from potential new patients: "Do you take my insurance?" They emphasize the importance of proper call training to address this question effectively and convert inquiries into appointments. Gary shares a case study of a practice that improved its call conversion rate from 25% to 75% through focused training, highlighting the impact on new patient numbers without increasing marketing costs. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
This episode of The Less Insurance Dependence Podcast focuses on "Recession Proofing Your Dental Practice." Gary Takacs and Naren Arulrajah share straightforward tips to help dental practices thrive during challenging economic times. They emphasize building patient trust, creating a relationship-driven environment, and providing unique reasons for patients to choose your practice, such as state-of-the-art technology and a focus on prevention. The episode also highlights the pitfalls of relying heavily on dental insurance networks and encourages practices to attract patients who value quality care. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
In this episode, Gary and Naren dive into strategies for "Recession Proofing Your Dental Practice." They explore the reality that dental practices are often viewed as expendable by insurance companies, leading to unfair reimbursement rates and restrictive policies. Gary shares insights from working with over 400 practices that have successfully transitioned away from PPO plans, emphasizing the power dentists have when they choose to operate independently of insurance constraints. This discussion offers a blueprint for building a thriving, resilient dental practice that prioritizes fair treatment for patients and providers, regardless of economic downturns or industry pressures. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
Ever wondered how to Improve Your Practice Without Completely Committing To Fee-for-Service? Gary and Naren take on a discussion throughout this episode about ways to improve a dental practice without fully committing to a fee-for-service model. They address the benefits of gradually reducing participation in PPO plans, allowing practices to increase profitability while maintaining flexibility. Gary shares a compelling case study of a dental practice that successfully transitioned out of PPO networks, increasing collections and reducing overhead. Tune in and get inspired to make small, impactful changes that could transform your practice’s future. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/…
In this episode, co-hosts Gary Takacs and Naren Arulrajah discuss the rising appeal of fee-for-service dental care as inflation and economic challenges strain insurance-based practices. They explore how increasing costs, especially in wages, and declining reimbursements from PPOs are pushing many dentists to consider dropping insurance plans altogether. By reducing insurance dependence, dentists can regain control over their fees, enhance practice profitability, and offer high-quality care. This episode highlights the benefits of transitioning to fee-for-service as a sustainable path to a thriving, independent dental practice.…
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