Go offline with the Player FM app!
Episode 110 - Annual Diagnosis for Your Brand
Manage episode 395481969 series 2542959
Committing to a plan is hard enough for many founders. But, if you don’t do an annual diagnosis well, you will lose much of the plan’s benefit. The point of planning and diagnosing is to understand WHY you did or did not hit your revenue target (or other topline goals). This requires systematic disbelief in topline success. I call it pressure-testing, so you can ensure your ‘growth’ is not masking other problems (including misbehavior by your sales team). (Replay of popular 2022 podcast)
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
129 episodes
Manage episode 395481969 series 2542959
Committing to a plan is hard enough for many founders. But, if you don’t do an annual diagnosis well, you will lose much of the plan’s benefit. The point of planning and diagnosing is to understand WHY you did or did not hit your revenue target (or other topline goals). This requires systematic disbelief in topline success. I call it pressure-testing, so you can ensure your ‘growth’ is not masking other problems (including misbehavior by your sales team). (Replay of popular 2022 podcast)
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
129 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.