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Ep. 45: Driving growth through an omnichannel approach at an established wellness brand with Michelle Armstrong, Chief Operating Officer at Saje Natural Wellness

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Manage episode 247030449 series 1490557
Content provided by Shubham Datta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shubham Datta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Michelle Armstrong, Chief Operating Officer at Saje Natural Wellness

I chat with Michelle about:
  1. Her journey from PwC to 10+ years at Lululemon in FP&A and merchandising roles prior to becoming the COO at Saje Natural Wellness.
  2. Saje — what the company does and what its all about.
  3. How she made the transition from a finance operating role to now being the COO at Saje and how does her background in accounting and finance helps her in her role.
  4. Tips and best practises of presenting financial data to a non-finance audience.
  5. How to think about changing systems that you inherit, including managing an established wellness brand that sells both online and in bricks-and-mortar locations. Saje was founded in 1992. When she joined Saje, the company had over 15 years of operating history, and systems in place.
  6. The importance of the finance function at a retailer and brand like Saje.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/backbone/message
  continue reading

69 episodes

Artwork
iconShare
 
Manage episode 247030449 series 1490557
Content provided by Shubham Datta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shubham Datta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Michelle Armstrong, Chief Operating Officer at Saje Natural Wellness

I chat with Michelle about:
  1. Her journey from PwC to 10+ years at Lululemon in FP&A and merchandising roles prior to becoming the COO at Saje Natural Wellness.
  2. Saje — what the company does and what its all about.
  3. How she made the transition from a finance operating role to now being the COO at Saje and how does her background in accounting and finance helps her in her role.
  4. Tips and best practises of presenting financial data to a non-finance audience.
  5. How to think about changing systems that you inherit, including managing an established wellness brand that sells both online and in bricks-and-mortar locations. Saje was founded in 1992. When she joined Saje, the company had over 15 years of operating history, and systems in place.
  6. The importance of the finance function at a retailer and brand like Saje.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/backbone/message
  continue reading

69 episodes

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