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How to Identify Your #1 Competitive Advantage - Interview with Jaynie Smith
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Why should a customer do business with you over your competition? It's a question nearly 4,000 CEOs could not answer clearly, but in this interview, Jaynie Smith, author of Creating Competitive Advantage and Relevant Selling, shares seven criteria for identifying YOUR competitive advantage so you can close more sales and rise above commodity status in your market.
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