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Brand transformation best practices - Part 2 S2:Ep2
Manage episode 311078103 series 3082495
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What mistakes can you avoid going into a brand transformation program?
We introduce and cover the last 3 of 6 best practices to deploy on any CX or EX transformation program:
The six brand transformation best practices are:
- The enemy is the gap, not the competitor
- Lead from insights, not with tools
- Focus on the why, the number of who's will follow
- Build maturity rings
- Lead journeys
- Track the right numbers.
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