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Season 2 - Episode 12 - FOOD SHEIKH
Manage episode 357914836 series 3457343
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FoodSheikh was launched in 2015 as an impartial restaurant review website for Dubai’s growing F&B landscape built on trust and credibility from years of experience in the industry and a sense of fun. FoodSheikh’s aim is to grow from just producing reviews to creating fun, engaging and original content for the larger F&B market in Dubai.
https://foodsheikh.com
The fact that the reviews are written anonymously makes Food Sheikh even more credible, as he is there to seek out the whole truth and the magic of restaurants.
Why is he qualified to do this ?
He was a chef in a previous life, has extensive knowledge of the industry, not just in Dubai, but also globally, plus he consults on projects with larger hospitality brands.
At the beginning of the pandemic, he decided along with other people in the field like Chat Food, there had to be something done to support local restaurants that could deliver, however there something more pressing at hand, delivery aggregators were charging the home grown concepts larger fees, so in order to combat this Food Sheikh launched a platform called Deliver DXB.
https://www.supportlocalrestaurants.com
This would prove to be a lifeline to local restaurants in the Dubai landscape, as it allowed the guest to order directly, instead of going onto other platforms, which in turn helped the businesses pay the wages, and ultimately survive.
The other concept that came up, would be an avengers style menu, with the Food Sheikh All Stars, a menu that was delivery only, with some of the best chefs in the city.
The brand grew, the rumour is, that there are plans for a restaurant- so stay tuned!
Major events of life happen in restaurants, strangers become lovers, deals are brokered, history happens, the truth is, they are the pulse of any city, Food Sheikh, goes into detail as to why local restaurants should be celebrated and supported.
If all of this wasn't enough, he also writes a foodie magazine called the 86! All about stories and the history of food, and by the way this is a hobby.
All in all, we need to support hospitality in every part of the world, as it has been an industry that has suffered massive losses.
For me, Food Sheikh has expressed the passion that us hardcore foodies enjoy for all things culinary, and memorable food experiences.
An interview that opens your mind.
Long live the Food Sheikh.
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