Buying Trends: Personalizing The Data The Culture Lane podcast

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Shifting Dodge: Powering Into Electrification 25:13

35 weeks ago25:13

25:13

The electrification of Dodge has become one of the most buzzed-about evolutions in the auto industry, namely because of what the brand has represented as an American nameplate. In this episode of The Culture Lane (the final full episode in Season 2), we explore how Dodge plans to navigate its shift into electrification, with Matt McAlear, the newly appointed CEO of Dodge.…

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Deeper Connection: Marketing Cars Culturally 29:16

36 weeks ago29:16

29:16

Cultural relevance has become a key business strategy for many companies seeking to position their products or services in the market. However, knowing how to navigate culture can be challenging, especially when it comes to selling vehicles in today's market. In this episode of The Culture Lane, we explore some of those challenges with Angela Spencer Ford, executive vice president and managing partner of the Detroit-based marketing agency, BLVD Content.…

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Cultural Icon: Inside the Nissan GT-R 27:35

37 weeks ago27:35

27:35

The Nissan R35 GT-R is currently in its last model year. However, as one of the most iconic vehicles in the world, the benchmark the Japanese supercar has set for performance will live on for years to come. In this episode of The Culture Lane, we delve into what has made the GT-R so ionic. The guest is Kazutoshi Mizuno, known as the “Father” of the GTR, who shares some deeper insight on the supercar in his new collector’s book titled, The GT-R: My Philosophy and My Original Technologies .…

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Traction On: Hankook Tire Digs In 28:56

38 weeks ago28:56

28:56

The tire industry is poised to play a pivotal role in the evolution of the automotive and mobility business, likely more than many realize. Be it EVs or motorsports, tires will help drive the future of vehicle transportation. In this episode of The Culture Lane, we explore the transformation of the tire business with Rob Williams, who is charged with navigating the future of Hankook Tire, North America, as president.…

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Buying Trends: Personalizing the Data 30:30

39 weeks ago30:30

30:30

Consumer car purchases are arguably the heartbeat of automotive, given that every facet of the industry is predicated on that continuing pulse of the business. However, understanding what drives those purchases can be challenging, to say the least, especially in today’s market. To get a better understanding of the factors that influence car purchases, The Culture Lane elicited the insight of Rebecca Lindland, senior director of industry data and insights at Cars.com, as the featured guest on this week’s episode.…

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Client Experience: The Infiniti Take on Luxury 25:56

40 weeks ago25:56

25:56

The new 2025 Infiniti QX80 seeks to usher in a new era for the luxury brand by building on several of the Japanese automaker's core tenets. From its new design elements to its new tech features, the 2025 QX80 is being touted by Infiniti as an evolution of the previous model. In this episode of The Culture Lane, we explore how Infiniti is leveraging the new SUV to reposition the luxury brand. The guest is Craig Keeys, group vice president of Infiniti Americas.…

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Digitizing Dealers: Humanizing the Process 25:01

41 weeks ago25:01

25:01

Digital platforms and services have become an integral part of the automotive dealership business. However, as the auto retail market continues to evolve, it begs the question: how does a company ensure that its digital service continues to meet the needs of dealers and consumers? In this episode of The Culture Lane, we delve into this question and more with Randy Modos, co-founder and president of PayJunction, an auto dealer payment processing platform.…

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Turning Forward: Michigan Central Ahead 25:57

42 weeks ago25:57

25:57

The renovation of the historic Michigan Central train station in Detroit has helped to reposition the city as an epicenter in the evolving world of mobility. The station now anchors a technology hub that will help drive a range of innovations, spanning next-gen delivery robots to the future of autonomous vehicles. In this episode of The Culture Lane, we delve deeper into Michigan Central and what it signifies culturally for Detroit, with Carolina Pluszczynski, chief operating officer and head of innovation services at Michigan Central.…

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Leaning Into VR: Connecting Via Gaming 28:47

43 weeks ago28:47

28:47

Digital gaming now ranks as one of the most popular pastimes in the world, with more than 70 percent of adults in the U.S. indicating they have played a video game on some platform, according to Statista . VRAL Games is looking to solidify its lane in the space, with VRIDER SBK, a new virtual reality (VR) motorcycle racing experience. In this episode of The Culture Lane, VRAL CEO Rodolfo Saccoman discusses how he sees VR-based games helping brands connect to consumers in exciting, new ways.…

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Building on Legacy: Fiat Turns to EVs in US 25:50

44 weeks ago25:50

25:50

Fiat has developed quite a legacy over its 125-year history. In recent years, the Italian brand’s global appeal has been rooted in the all-electric Fiat 500. Now, the Italian automaker is looking to leverage the vehicle's popularity in North America, with the launch of the new all-electric Fiat 500e in the market. In this episode of The Culture Lane, Aamir Ahmed, the newly appointed head of Fiat North America, shares some insight on the brand’s strategy for positioning the new all-electric hatchback beyond Europe.…

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Steering Social: Viral Marketing 101 27:47

45 weeks ago27:47

27:47

Social media has become a pivotal part of automotive marketing strategies. However, when it comes to influencers and content creators, social is arguably one of the most challenging areas of marketing to navigate. In this episode of The Culture Lane, Joe Gagliese, founder and CEO of Viral Nation, a company rooted in the power of influencers, discusses how automakers can successfully navigate those challenges.…

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Winning Connection: Genesis Take on Tech 23:51

46 weeks ago23:51

23:51

Genesis is arguably one of the most interesting brands in the automotive sector. Launched in 2016 in the U.S., the South Korean automaker has quickly become a major competitor in the luxury segment. And technology has been an intricate part of the company's success. In this episode of The Culture Lane, we explore the key tenets of Genesis’ approach to tech, with Ricky Lao, who has played a pivotal role in shaping the luxury brand’s tech strategy, as director of product planning for Hyundai Motor America.…

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Conversational AI: A New In-Vehicle Experience 23:16

47 weeks ago23:16

23:16

The transformative impact of artificial intelligence in the automotive and mobility industry is well underway. And one of the companies breaking new ground in the space is SoundHound AI. Leveraging its relationship with Nvidia, the company is redefining the idea of in-vehicle communications, with its conversational intelligence technology. In this episode of The Culture Lane, we delve into the tech, with SoundHound AI COO Michael Zagorsek.…

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Digital Crossroads: Navigating A Cookieless Future 27:47

48 weeks ago27:47

27:47

Every business sector is poised to be impacted by the deprecation or phasing out of third-party cookies. In this episode of The Culture Lane, we delve into the implications of the shift away from cross-site web-tracking on automakers, dealers, and other affiliated businesses – as well as other changes redefining the digital marketing landscape. Our guest is marketing thought-leader, Ken Nelson, who serves as a managing director at the insights company, Deloitte.…

The Culture Lane

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Powering Forward: Hummer EV and Beyond 24:06

2 years ago24:06

24:06

Episode two of The Culture Lane takes a deeper dive into how the GMC Hummer EV and its Ultium battery platform are driving GM’s electrification strategy. Featured guest Andy Oury – engineering technical leader for high-voltage battery packs at GM – discusses everything, from strategic partnerships in the EV space to enhancing the Ultium platform.…

The Culture Lane

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New Era: Karma Recharged 27:21

2 years ago27:21

27:21

Episode one of The Culture Lane features Marques McCammon – the newly appointed president of Karma Automotive. The seasoned auto exec, who has 25-plus years of experience in the transportation industry, shares his insight on some of the challenges facing the business and how he envisions Karma gaining traction in the new world of mobility.…

The Culture Lane

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The Intro 1:10

2 years ago1:10

1:10

The intro to The Culture Lane sets the stage for what promises to be an insightful journey exploring the new world of automotive and mobility. The host is Marcus Amick, a journalist with nearly 20 years of experience covering transportation. The Culture Lane will take a different route than most, providing listeners with a more unique perspective on the automotive and mobility industry.…

The Culture Lane

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Electrifying Luxury: Marketing the Escalade IQ 26:04

49 weeks ago26:04

26:04

For 25 years, the Cadillac Escalade has dominated the luxury SUV market. Now, Cadillac is charging up for one of its boldest moves yet in the segment – the launch of the 2025 Cadillac Escalade IQ, the brand's first all-electric model of the iconic SUV. To kick off Season 2 of The Culture Lane, we talked to Donnelly Baxter, who will play a key role in positioning the highly anticipated Cadillac SUV, as the global marketing manager for the Escalade IQ.…

The Culture Lane

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The Outro 3:53

2 years ago3:53

3:53

The Culture Lane

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Different Connection: Smartcar Takes Position 27:35

2 years ago27:35

27:35

Connected vehicles are poised to completely redefine automobility, from car sharing to the way packages are delivered to customers. This week's episode delves into Smartcar, a tech company that is taking a different lane in the world of connected vehicles, by enabling developers with the tools to more easily create apps to improve the mobility experience. The featured guest is Sahas Katta, founder and CEO of Smartcar.…

The Culture Lane

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Steering Change: Hyundai VP on Mobility 26:36

2 years ago26:36

26:36

Hyundai continues to gain ground in the U.S. car market, all while striving to solidify its position in the new world of mobility. This episode of The Culture Lane delves into how the company is navigating that transition with featured guest Olabisi Boyle − vice president of product and mobility at Hyundai Motor America.…

The Culture Lane

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Charging Elevated: Rove Breaks Ground 25:00

2 years ago25:00

25:00

There is no shortage of new charging ideas in the rapidly evolving world of electric vehicles. But Rove, a new California-based startup, is taking a different approach to addressing some of the major barriers associated with EV ownership. The company is launching what it touts as “full-service” charging centers with a host of premium amenities. This week’s featured guest is Nathan McDonnell, CEO of Rove.…

The Culture Lane

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Driving Disruption: The Carvana Formula 29:29

2 years ago29:29

29:29

The auto industry has long been a business driven by traditions. Over a decade ago, Carvana launched, with a mission to disrupt the space, by providing consumers with a different approach to buying a used vehicle. This episode delves into how the company is building on that strategy while navigating the challenges that come with being a disruptor. The featured guest is Dan Gill, chief product officer at Carvana.…

The Culture Lane

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Culture First: Marketing Nissan U.S. 25:58

2 years ago25:58

25:58

The task of positioning an automotive brand in today’s consumer market is challenging, to say the least. There are so many factors to consider – whether it's assessing how a particular vehicle might appeal to millennials or finding a clever way to promote new tech features. This episode of The Culture Lane delves into how Nissan U.S. is meeting the challenge, with featured guest Marisstella Marinkovic, the chief marketing officer at the automaker.…

The Culture Lane

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Dealership Check: Digital to Consumers 26:24

2 years ago26:24

26:24

Every retail business is relying more on digital solutions to better connect with consumers. But ensuring that the tech is effective is more than a notion. Episode 10 of The Culture Lane explores how auto dealers are fairing when it comes to technology aimed at improving their relationship with consumers. The featured guest is Steve Greenfield ̶ founder and CEO of the auto tech investment company, Automotive Ventures, and author of the book, The Future of Automotive Retail.…

The Culture Lane

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First Preferences: Gauging Key Demographics 28:08

2 years ago28:08

28:08

Being able to predict consumer buying behavior in automotive to any degree can be hugely beneficial to those in the business. Episode nine of The Culture Lane delves into two studies by the research company Collage Group, unearthing some interesting findings pertaining to vehicle preferences among some key demographic groups. The featured guest is Jack Mackinnon, who serves as senior director of Cultural Insights at Collage Group.…

The Culture Lane

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Road to Air: The Reality of eVTOLs 23:04

2 years ago23:04

23:04

The idea of flying cars used to be something primarily associated with science fiction movies. However, the growing market for eVTOLs could make the vehicles a real mobility option in a few years. This episode dives into the business of electric takeoff and landing vehicles with Guy Kaplinsky, Co-Founder and CEO of ASKA, a company looking to position itself as a unique offering in the sector when it all takes flight.…

The Culture Lane

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Shifting Into AI: Building on the Tech 22:06

2 years ago22:06

22:06

There is so much buzz around AI, but how is it poised to drive the world of automotive and mobility? Episode seven of The Culture Lane dives into that very topic and some of the pros and cons associated with the wider adoption of AI in the sector. The featured guest is Ashok Divakaran ̶ AI sector lead for automotive and mobility at the consulting company Deloitte.…

The Culture Lane

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Color Me Bold: Painting a Jeep for the World 24:43

2 years ago24:43

24:43

Episode six of The Culture Lane explores the design processes that drive the color and materials palette for the Jeep Wrangler, with a focus on the 2024 model line-up. The episode also delves into the role that color will play in the future of the Wrangler and the Jeep brand overall. The featured guest is La Shirl Turner – VP of Advanced Color and Materials at Stellantis.…

The Culture Lane

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Power of Culture: Driving People to Move 31:26

2 years ago31:26

31:26

Episode five of The Culture Lane dives into what very well could be the key to business success in the new competitive world of automotive and mobility – culture itself. The featured guest is Marcus Collins – an award-winning marketer, a professor at Ross School of Business, and author of the book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be .…

The Culture Lane

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Charging Wireless: EVs On WiTricity 28:40

2 years ago28:40

28:40

Episode four of The Culture Lane explores the tech company WiTricity, which is focused on completely transforming the EV landscape with wireless charging pads. Featured guest – WiTricity CEO Alex Gruzen – discusses the market positioning strategy for the company’s charging technology for both consumers and fleet businesses.…

The Culture Lane

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Inside Connection: The Harman Experience 30:34

2 years ago30:34