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Why is Human Centered Design So Important to Healthcare Marketing?
Manage episode 363280336 series 2701386
Our podcast guest is Mike Seyfer.
Mike leads health consultancies focused on brand and organizational transformation.
He is CEO of both Hailey Sault—the digital performance marketing firm for health and wellness brands—and The Institute for Healthcare Excellence—creating performance driven cultures with enhanced well-being, greater stability, and new capacities for growth.
He is the co-host of Hailey Sault’s Believe In Better Podcast and co-founder of its Believe in Better Project, an annual workshop bringing North America’s leading health visionaries together to perpetuate the continued transformation of a healthcare system in crisis. He is also a frequent speaker on the subjects related to brand and cultural transformation.
Away from work, Mike and his family of five live out Hailey Sault’s purpose of “creating a healthy world” by soaking up life between northern Minnesota, and Sun Valley, Idaho.
Connect with Mike:
Website: haileysault.com
Instagram: https://www.instagram.com/mikeseyfer/
Twitter: @htkseyf
Facebook: https://www.facebook.com/mike.seyfer
LinkedIn: https://www.linkedin.com/in/mikeseyfer
Topics & Questions Covered:
Brand Performance: How is brand performance for healthcare changing in the digital age?
Human Centered Design: Why is human centered design so important to healthcare marketing?
AI: How can healthcare marketers use AI to drive organizational goals like brand performance, patient engagement and patient acquisition?
Burnout: How can hospitals and health systems reverse burnout and employee resignation trends by transforming culture?
Humanizing Medicine: How can hospitals and health systems bring joy and well-being back to their companies by humanizing medicine again?
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© Concierge Medicine Today, LLC. ("CMT") All rights reserved.
Disclaimers: All content presented here is for general information purposes only. It is NOT intended to provide medical, legal, professional, accounting or financial advice. No warranties or guarantees are assumed or implied and user(s) releases Concierge Medicine Today, LLC, its agents, representatives, affiliated brands/companies and/or guests from all damages, liability and/or claims. Be advised, some references, companies, individuals, products, services, resources and/or links may be out-of-date. Concierge Medicine Today, LLC does not update content past its release date. User(s) assume all risk and liability with any use of the content as well as third party links. Concierge Medicine Today, LLC., has no formal peer review and, therefore, cannot guarantee the validity of information and/or content contained on its web sites, podcasts, and/or all content it produces or releases. While some of our speakers may be licensed Physicians, they are not your Physician. Please consult your Physician related to anything you may have read or heard or have questions about or call 911. The views, thoughts, and opinions expressed are the speaker’s own and do not necessarily represent the views, thoughts, and/or opinions of Concierge Medicine Today, LLC. The "Concierge Medicine Today, LLC" ("CMT") name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Additional disclaimers, releases, terms of use and conditions apply also to the production and/or use of this content, https://conciergemedicinetoday.org/tcpp/.
328 episodes
Manage episode 363280336 series 2701386
Our podcast guest is Mike Seyfer.
Mike leads health consultancies focused on brand and organizational transformation.
He is CEO of both Hailey Sault—the digital performance marketing firm for health and wellness brands—and The Institute for Healthcare Excellence—creating performance driven cultures with enhanced well-being, greater stability, and new capacities for growth.
He is the co-host of Hailey Sault’s Believe In Better Podcast and co-founder of its Believe in Better Project, an annual workshop bringing North America’s leading health visionaries together to perpetuate the continued transformation of a healthcare system in crisis. He is also a frequent speaker on the subjects related to brand and cultural transformation.
Away from work, Mike and his family of five live out Hailey Sault’s purpose of “creating a healthy world” by soaking up life between northern Minnesota, and Sun Valley, Idaho.
Connect with Mike:
Website: haileysault.com
Instagram: https://www.instagram.com/mikeseyfer/
Twitter: @htkseyf
Facebook: https://www.facebook.com/mike.seyfer
LinkedIn: https://www.linkedin.com/in/mikeseyfer
Topics & Questions Covered:
Brand Performance: How is brand performance for healthcare changing in the digital age?
Human Centered Design: Why is human centered design so important to healthcare marketing?
AI: How can healthcare marketers use AI to drive organizational goals like brand performance, patient engagement and patient acquisition?
Burnout: How can hospitals and health systems reverse burnout and employee resignation trends by transforming culture?
Humanizing Medicine: How can hospitals and health systems bring joy and well-being back to their companies by humanizing medicine again?
###
© Concierge Medicine Today, LLC. ("CMT") All rights reserved.
Disclaimers: All content presented here is for general information purposes only. It is NOT intended to provide medical, legal, professional, accounting or financial advice. No warranties or guarantees are assumed or implied and user(s) releases Concierge Medicine Today, LLC, its agents, representatives, affiliated brands/companies and/or guests from all damages, liability and/or claims. Be advised, some references, companies, individuals, products, services, resources and/or links may be out-of-date. Concierge Medicine Today, LLC does not update content past its release date. User(s) assume all risk and liability with any use of the content as well as third party links. Concierge Medicine Today, LLC., has no formal peer review and, therefore, cannot guarantee the validity of information and/or content contained on its web sites, podcasts, and/or all content it produces or releases. While some of our speakers may be licensed Physicians, they are not your Physician. Please consult your Physician related to anything you may have read or heard or have questions about or call 911. The views, thoughts, and opinions expressed are the speaker’s own and do not necessarily represent the views, thoughts, and/or opinions of Concierge Medicine Today, LLC. The "Concierge Medicine Today, LLC" ("CMT") name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Additional disclaimers, releases, terms of use and conditions apply also to the production and/or use of this content, https://conciergemedicinetoday.org/tcpp/.
328 episodes
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