327: What’s Working Right Now: Email Capture Strategies to Increase Conversion

The Ecommerce Influence Podcast

How is your pop-up game? Email capture strategies to increase conversion are one of the single most important things you can do to grow your eCommerce business and if you’re using the same old “discount for email” strategy you’re missing out on potential customers.

This is a tactical episode with how-to steps you can use to improve your email capture strategies to increase conversion right now.

John Ozuysal is the Head of Growth at Optimonk, a platform where you can create unique, interesting pop-ups and overlays to drive more sales and capture more emails. As we all have holiday marketing top of mind, I thought it would be a great time to bring John in to share what they’re seeing success with right now and provide some inspiration as you determine how to integrate pop-ups and overlays into your Q4 strategy.

One of the things that they've been experimenting with is conversational pop-ups and John shares how they tripled signups and boosted revenue by 25% using this method. We also cover customer value optimization and opportunities to learn more about buying behavior with qualitative pop-ups.

If you're interested in quick, easy tweaks to your website that will make you more money… this episode is for you.

Episode Highlights:

• 4:14 Why most eCommerce stores are using pop-ups and overlays the wrong way
• 5:14 How to 3X your email sign up rate with conversational pop-ups
• 8:02 What a conversational pop-up is and how to implement email capture strategies to increase conversion
• 9:40 Optimizing engagement for brands with a lot of product categories
• 11:27 Collecting emails and phone numbers effectively and without drop off
• 12:02 Using curiosity and mystery instead of discount to drive sign up
• 13:35 John’s favorite non-monetary incentives to test
• 16:52 Best tips on how to increase your cart value and AOV
• 18:19 Using content to convert
• 19:30 Strategies from B2B that DTC brands should learn from including qualitative feedback
• 22:31 The benefits of qualitative feedback when your inventory is low
• 24:31 How qualitative feedback can decrease abandonment rates
• 26:05 What is customer value optimization and how you should be using it
• 28:29 Step by step guide for using conversational pop-ups in your Black Friday marketing

Resources:

• Optimonk: Free Templates To Use (and get 50% off the first 3 month for any paid plan)
• Optimonk: Black Friday Webinar
• Book: They Ask You Answer by Marcus Sheridan
• The Coalition
• @a_brawn on Twitter
• Review or subscribe on iTunes