Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Expert series: Chris Walker, CEO of Refine Labs on the New Demand Gen Playbook
MP3•Episode home
Manage episode 289941921 series 2805702
Content provided by Anita Moorthy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anita Moorthy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
- [1:04] - What do you mean by creating demand and capturing demand? What should you do in the early stages of the startups when you don’t have a lot of money?
- [6:41] - How do you create content at scale, especially in the early stages?
- [15:10] - Can you give client examples of impact to demand gen in 30-60-90 days?
- [20:37] - How do you influence different personas in the buyer journey?
- [23:50] - How does demand generation strategy differ from SMB to enterprise segment?
- [28:13] - When should you use Linkedin vs Facebook ads as a paid channel?
- [30:46] - What is the difference in strategy for companies growing from $50 M to $100 M in revenues?
- [34:14] - What metric would you tell companies to look at?
- [35:37] - How do you see product-led growth model working together with the demand gen model?
- [37:13] - What are the common mistakes you have seen startups make when it comes to setting up demand gen?
- [39:26] - How important is demand gen experience in a VP Marketing hire?
- [41:32] - What should a founder expect in their 30-60-90 days from their VP of Marketing?
93 episodes
MP3•Episode home
Manage episode 289941921 series 2805702
Content provided by Anita Moorthy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anita Moorthy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
- [1:04] - What do you mean by creating demand and capturing demand? What should you do in the early stages of the startups when you don’t have a lot of money?
- [6:41] - How do you create content at scale, especially in the early stages?
- [15:10] - Can you give client examples of impact to demand gen in 30-60-90 days?
- [20:37] - How do you influence different personas in the buyer journey?
- [23:50] - How does demand generation strategy differ from SMB to enterprise segment?
- [28:13] - When should you use Linkedin vs Facebook ads as a paid channel?
- [30:46] - What is the difference in strategy for companies growing from $50 M to $100 M in revenues?
- [34:14] - What metric would you tell companies to look at?
- [35:37] - How do you see product-led growth model working together with the demand gen model?
- [37:13] - What are the common mistakes you have seen startups make when it comes to setting up demand gen?
- [39:26] - How important is demand gen experience in a VP Marketing hire?
- [41:32] - What should a founder expect in their 30-60-90 days from their VP of Marketing?
93 episodes
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