IWD Sea Swim Mini Series - Ep 5 - Jo-Anne Godden, Founder of Ruby Moon Swimwear

The Everyday Adventure Podcast

Jo-Anne Godden is the founder of Ruby Moon which designs and produces ethical and sustainable swim and active wear for women. During her 25 years of working in the fashion industry, Jo became acutely aware of the sustainability challenges inherent in this space. She decided to launch her own solution and in 2011, Ruby Moon was born. The company is not only unique in terms of their products, but they also transform their own waste and donate 100% of their profit into microloans for women entrepreneurs around the world. Jo is committed to activate women’s potential and elevate their status in communities where they often don’t have a voice.
In this episode we discuss Jo's motivation for starting her business as well as her love of sea swimming and involvement in the IWD Sea Swim. We also dive into a conversation about sustanable and ethical approach to business and the importance of circularity as a business model.
This episode is part of a 6 part mini series in collaboration with PinkNicky Blog in support of the IWD Sea Swim 2024. Each episode is 10 -15 minutes long and shines a light on one of the women involved in their event, their reasons for doing so and the benefits they have personally experienced from living life adventurously.
To find out more about Ruby Moon visit
www.rubymoon.org.uk
Email Jo at [e-mail] uk

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