28: The Ever-Changing Role of Modern Marketing Executives w/ Inga Romanoff

The Intelligent Marketer: The Podcast for B2B Revenue Marketers

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Marketing is always changing.

That has never been more evident than in the last 5-10 years.

This creates pressure on marketing executives to take on more responsibility, wear more hats, and deliver phenomenal rates of growth all at the same time. It’s a tough gig. And the turnover rates are increasing. Why is there this amount of change and how can marketing executives stay on top of trends?

With 20 years of experience, Inga Romanoff is heavily involved in the marketing industry as a thought leader, and she even owns her own consulting agency, Romanoff Consultants. She has been heavily involved on the tech side of things lately helping companies figure out their marketing tech stack and take their business to the next level. Her company is focused on creating growth and new capabilities for their customers.

Inga joins us for the episode of the Intelligent Marketer to talk about her company, how the role of marketing executives is changing, and what trends she sees in the near future!

34 episodes