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Demystifying Local Food & Exploring Data Storytelling: Insights into Pepsi's Dig In Program and Hot Pockets' Marketing Strategy
Manage episode 367792012 series 2976557
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Do you find yourself puzzled when it comes to understanding the real meaning of 'local food'? Fear not, as Phil and Sally embark on a journey to demystify this often misleading term. We'll uncover how the lack of clear legislation around 'local' has led to its misuse, with intriguing examples that might leave you stunned. Equally captivating is our discussion around Pepsi's Dig In program, a progressive initiative that shines a spotlight on Black-Owned restaurants. We'll reveal the impact of this program and how you can be a part of this change.
In the latter part of our conversation, we steer towards the compelling world of data storytelling in conversation with Janine Kurnoff from the Presentation Company. Discover how a gripping narrative can enhance the impact of data, and what could happen if we slip into old habits. We'll also take you through a historical tour of K&K Toys, Family Dollar, and Ben Franklin Stores, and their evolution over the years. Wrapping up, we'll share insights into Hot Pockets' recent challenges and the exciting marketing strategy they're adopting to bounce back. Join us as we navigate through these engaging stories and share valuable lessons along the way.
Chapters
1. Demystifying Local Food & Exploring Data Storytelling: Insights into Pepsi's Dig In Program and Hot Pockets' Marketing Strategy (00:00:00)
2. Local and Pepsi's Dig in Program (00:00:05)
3. Data Storytelling & Hot Pockets Marketing (00:08:37)
112 episodes
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