PEP | 014 | Visa's Perspective on Surcharge Cap, Dual Pricing | James Huber Takes On Visa!

The Payments Experts Podcast

James Huber, Partner of Global Legal Law Firm, asks the tough questions, and Visa has to answer!
Did you ever wonder what is the rationale behind Visa's surcharge cap? You're about to find out as James Huber is joined on stage by Rob Johnson, Visa's chief rule creator, to take us behind the scenes of card payment industry. As we navigate the realms of cost acceptance, non-cash adjustment models and cash discounting, Rob illuminates the impact of the surcharge cap across various industries, and also clarifies the cost of PCI compliance. This conversation is not just about understanding the mechanics, it's about gaining insights into Visa and MasterCard's perception of the surcharge - a crucial aspect for anyone involved in the industry.
Now, let's shift our focus to the nuances of dual pricing, and the inherent risks of non-compliance. With Rob's expertise, we delve into the importance of transparent pricing for consumers and the penalties tied to non-compliance. He shares valuable insights on card payment rules, underscoring the need for merchants to foster excellent consumer experiences. As we progress, we'll explore the legalities and requirements around surcharging and cash discounting - an aspect that often poses challenges to merchants.
Lastly, we tackle the complexities of dual pricing, consumer perception, and how this influences business practices. Rob reveals the liabilities associated with EMV readers and how menu pricing can become a potent marketing tool. Our conversation also unveils what drives compliance regulation, consumer complaints made to Visa, and the fear of losing card transactions. To top it off, Rob demystifies the realm of debit and credit card transactions, alternative routing rights, and the requirement to display card pricing - crucial knowledge for anyone in the trade. So, tune in for a comprehensive understanding of the card payment industry, straight from the expert's mouth.
Since 2008, and based in San Diego, CA, Global Legal has represented clients across the nation, and internationally, in the world of electronic payments.
ISOs, Fintech, payfacs, agents, merchants, processors, acquiring banks, and card brands, if these terms mean something to you, this podcast is for you! If these terms aren’t so familiar, this podcast is even more for you!
We hope you enjoy this episode of the Payments Experts Podcast!
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If you’re interested in learning more about PEP and how Global Legal Law Firm may be able to assist you, please visit us at
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(The PEP Podcast is intended for education and entertainment – nothing said in this Podcast is or should be considered legal advice. Please contact Global Legal Law Firm to schedule a free consultation.)

A payments podcast of Global Legal Law Firm

Chapters

1. Visa's Explanation for Surcharge Cap (00:00:00)

2. Understanding Dual Pricing and Compliance Jeopardy (00:13:09)

3. Regulations on Surcharging and Cash Discounting (00:21:19)

4. Dual Pricing Models and Consumer Perception (00:34:42)

5. Regulation and Complaints in Payment Industry (00:42:05)

6. Understanding Debit and Credit Card Transactions (00:57:07)