Artwork

Content provided by Gordon Brewer, MEd, LMFT, Gordon Brewer, and LMFT: Therapist | Consultant | Writer | Speaker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gordon Brewer, MEd, LMFT, Gordon Brewer, and LMFT: Therapist | Consultant | Writer | Speaker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320

37:14
 
Share
 

Manage episode 404599736 series 2912889
Content provided by Gordon Brewer, MEd, LMFT, Gordon Brewer, and LMFT: Therapist | Consultant | Writer | Speaker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gordon Brewer, MEd, LMFT, Gordon Brewer, and LMFT: Therapist | Consultant | Writer | Speaker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and Best Therapists—a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food.

This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the impact of AI integration, the importance of adapting strategies to meet changing user behaviors, and the shift towards quality content and ethical practices. She outlines a strategic change toward enhancing therapists' individual reputations and introduces the Experience, Expertise, Authority, and Trust (EEAT) framework as a roadmap for digital presence optimization. Kristie also discusses the significance of resilience in facing marketing challenges and the role of Google ads, SEO, and directories in achieving visibility. Kristie advocates for staying informed, auditing services, and embracing innovative approaches to stay ahead in the dynamic digital marketing realm.

Resources Mentioned In This Episode:

  continue reading

336 episodes

Artwork
iconShare
 
Manage episode 404599736 series 2912889
Content provided by Gordon Brewer, MEd, LMFT, Gordon Brewer, and LMFT: Therapist | Consultant | Writer | Speaker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gordon Brewer, MEd, LMFT, Gordon Brewer, and LMFT: Therapist | Consultant | Writer | Speaker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and Best Therapists—a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food.

This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the impact of AI integration, the importance of adapting strategies to meet changing user behaviors, and the shift towards quality content and ethical practices. She outlines a strategic change toward enhancing therapists' individual reputations and introduces the Experience, Expertise, Authority, and Trust (EEAT) framework as a roadmap for digital presence optimization. Kristie also discusses the significance of resilience in facing marketing challenges and the role of Google ads, SEO, and directories in achieving visibility. Kristie advocates for staying informed, auditing services, and embracing innovative approaches to stay ahead in the dynamic digital marketing realm.

Resources Mentioned In This Episode:

  continue reading

336 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide