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108. Evaluating and Troubleshooting a Failed Launch
Manage episode 433627181 series 3592424
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Think it's always rainbows and daisies and perfectly executed promotions over here at ANHQ?
Think again.
In fact, we recently had a launch that did not perform as expected at all and I want to share with you the evaluation process we've gone through afterwards to troubleshoot and better prepare for the next one.
In this MEATY episode, we're going to dive deep on:
- How we prepared for the launch
- What metrics we were looking at to know it wasn't working
- How we iterated and exactly what we pivoted mid-launch
- What you can do in advance to avoid launch burnout
- The metrics to track so you know if your messaging isn't landing vs. your tech not working
- Our post-launch evaluation process and what it revealed
Launching is an ADVANCED skillset you don't need to worry about in the beginning of your business, but if you're approaching the six figure level or beyond - this episode will be solid gold.
Enjoy!
Links Mentioned in Episode:
👉 Sign Up for the October 30th FREE Class
👉 Mastermind Details + Waitlist
👉 The Profitable Nutritionist® Podcast Episode 68
Connect with Andrea Nordling:
👉 LinkedIn
Work with Andrea Nordling:
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