"The Power of Purpose: Inspiring Socially Conscious Content for Business Success" with Afdhel Aziz

The UpLevel Podcast

This week’s special guest on the UpLevel Podcast is Afdhel Aziz, a successful marketer turned purpose-driven brand consultant and Chief Purpose Officer of Conspiracy of Love. His journey from corporate life to becoming an advocate for social responsibility is truly inspiring. Afdhel's journey began with an eye-opening experience during the South Asian tsunami in Sri Lanka, which inspired him to shift focus from consumerism towards making meaningful contributions to society. This led him to co-author "Good Is The New Cool: Market Like You Give A Damn," highlighting the growing trend of purpose-driven brands.

Listen in to hear more about his philosophy, which revolves around continuous learning, stepping out of comfort zones, and focusing on what truly matters in life. He believes that joy stems not just from success but also from creativity and a balance between personal and professional lives.

In this Episode:

• Learn about Afdhel's background, including his career with global brands like Procter & Gamble, Nokia, Heineken, and Absolut Vodka.
• Discover his consultancy firm Conspiracy of Love.
• Explore his contributions as a speaker at renowned platforms such as TEDx and SXSW and as a writer for Forbes, focusing on business innovation through social purpose, among others.
• Hear about his commitment to maximizing privilege by expressing purpose through various means, including books that help organizations operate from a place of purpose.
• Listen to insights gathered from over 500 Forbes articles centered around individuals who've found their work's purpose, which informs his global talks, books, and consultancy services.
• Understand Tru Pettigrew's GPS methodology (Gifts/Passions/Serve)
• Gain inspiration from how storytelling became key in aligning passion with service, leading him to assist brands by his firm after realizing business could be used for good while writing “Good as New Cool.”
• Discover his insight into collaborative creativity and how their publishing strategy worked out great.
• Get a sneak peek into his upcoming third book, which encapsulates everything learned regarding finding one's true calling.

About Afdhel:
Afdhel Aziz is a bestselling author, visionary founder, and keynote speaker. He is on a mission to solve one of the biggest problems facing individuals and companies in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world. He is the Founder and Chief Purpose Officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies—including Adidas, PepsiCo, Sephora, Microsoft, Unilever, Diageo, AB InBev, and more—to help them grow their businesses by doing more good in the world.

He is also the Co-Founder of Good is the New Cool, a creative company and content incubator focused on creating positive stories that fill the Hope Gap. Afdhel is the co-author of the best-selling book “Good is the New Cool: Market Like You A Give a Damn" and the follow-up “The Principles of Purpose, as well as writing 'The Power Of Purpose” column in Forbes. He lives in Los Angeles, California with his wife and son.

Website: https://www.afdhelaziz.com/

Linkedin: https://www.linkedin.com/in/afdhelaziz/

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