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TWE 27: Planning A Successful Google Ads Strategy for Ecommerce
Manage episode 266027588 series 2645960
In this episode of The Winning Ecommerce Experience Show, Roy Steves from StatBid, discusses paid marketing, Google ads and how to develop a successful campaign. Specifically, Roy discusses.
- What are the right metrics you should be measuring, why ROI may not be a good metric after all
- Tips to manage and run small scale A/B tests
- The strategy used by a successful knitting brand, Connecting Threads
Roy Steves is the co-founder of StatBid, a full service Google Ads solution that specializes in Shopping & Text ads for ecommerce & D2C businesses.
This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.
47 episodes
Manage episode 266027588 series 2645960
In this episode of The Winning Ecommerce Experience Show, Roy Steves from StatBid, discusses paid marketing, Google ads and how to develop a successful campaign. Specifically, Roy discusses.
- What are the right metrics you should be measuring, why ROI may not be a good metric after all
- Tips to manage and run small scale A/B tests
- The strategy used by a successful knitting brand, Connecting Threads
Roy Steves is the co-founder of StatBid, a full service Google Ads solution that specializes in Shopping & Text ads for ecommerce & D2C businesses.
This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.
47 episodes
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