It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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[07] How To Create a Great Mini Marketing Message
MP3•Episode home
Manage episode 155915370 series 1170577
Content provided by Richard Tubb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Tubb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Richard speaks with public speaking coach and trainer Alan Matthews on how to create a great mini marketing message. In our discussion Alan and I talk about:
- The BIG mistake nearly all business owners make when they talk about their businesses
- The key elements of a successful marketing message and a 60 second elevator pitch
- Why using labels switches people off
- How to use questions to grab attention
- How to differentiate yourself from the competition
- The importance of choosing, and addressing, a niche
- How to use your marketing message to get more referrals
Mentioned in This Episode
- Alan Matthews Training
- Free eBook – The Sixty Second Pitch. How To Attract Clients By Talking About Your Business.
- Alan Matthews on Twitter
- Alan Matthews on LinkedIn
180 episodes
MP3•Episode home
Manage episode 155915370 series 1170577
Content provided by Richard Tubb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Tubb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Richard speaks with public speaking coach and trainer Alan Matthews on how to create a great mini marketing message. In our discussion Alan and I talk about:
- The BIG mistake nearly all business owners make when they talk about their businesses
- The key elements of a successful marketing message and a 60 second elevator pitch
- Why using labels switches people off
- How to use questions to grab attention
- How to differentiate yourself from the competition
- The importance of choosing, and addressing, a niche
- How to use your marketing message to get more referrals
Mentioned in This Episode
- Alan Matthews Training
- Free eBook – The Sixty Second Pitch. How To Attract Clients By Talking About Your Business.
- Alan Matthews on Twitter
- Alan Matthews on LinkedIn
180 episodes
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