E109: Fifty-Three Six

Unofficial Partner Podcast

This week we’re talking digital marketing with the founders of Fifty Three Six, Tom Fox and Marcus McDonnell. Often the digital conversation is about strategy and can be a bit abstract. This one isn’t like that. It’s an urgent conversation about how sports properties can use their digital assets to make money as we approach the race to the end of the year. Across the sports landscape, teams, leagues and events are facing a Covid driven existential crisis.

The ability to uncover new sustainable sources of revenue to replace gate receipts and match day revenue isn’t just a question, it's the only question. During the podcast we reference a piece of research work carried out by Fifty Three Six, called Five Actionable Facebook Campaign Insights To Win Q4. It’s available to download for free via the agency’s website.

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