EP 9. How Can We Drive Growth in the New Zealand Tech Sector?

We Do B2B

In this episode, we'll be chatting with Amanda Armstrong from Revenue Lab. Amanda is a seasoned pro in B2B Marketing and Sales, with a knack for generating repeatable, scalable revenue for tech companies
This episode unpicks:

The impact of the Kiwi 'DIY' mentality on New Zealand tech companies.
Insights from Amanda Armstrong's experiences with NZTE and Kiss My SASS sessions.
The concept of Power Connectors and its successful implementation in the aquaculture sector.
The influence of the 'Kiwi code' and 'tall poppy syndrome' on business growth and success.
The significance of aligning sales and marketing teams, defining ideal customer profiles, and building a supportive tech community.
Power up your headsets and join us for a deep dive into the New Zealand tech scene!

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Connect with Amanda on LinkedIn:
https://www.linkedin.com/in/amandaarmstrongnz
Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/
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Chapters

1. EP 9. How Can We Drive Growth in the New Zealand Tech Sector? (00:00:00)

2. New Zealand B2B Marketing Challenges (00:00:05)

3. Collaborative Leadership in New Zealand Tech (00:11:02)

4. Sales in Go-to-Market Strategy (00:19:05)

5. Sales and Marketing Alignment Collaboration (00:27:51)

6. Building a Supportive Tech Community (00:31:48)