EP 8. How to Get the Best Out of Your Agency - Sobia Mughal, (ex) Trade Me

We Do B2B

In this episode, Sobia Mughal, the B2B Marketing Manager at Trade Me, New Zealand's most influential ecommerce platform, and a valued member of the B2B marketing community, joins Dale Koerner to chat about agency-client relationships, and how to get them firing on all cylinders.
If you're a B2B Marketer looking to put your best foot forward and kick things into high gear with your agency-client collaborations, you won't want to miss this.
This episode unpicks:
Why being “the glue” should be a B2B Marketers second slash on LinkedIn.
How to get the most out of in-house and outsourced work.
The do's and don'ts for building a strong client/agency relationship.
Making sure internal teams are on board with externally produced work.
Tips for better collaboration between client-side B2B marketers and agencies.
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Connect with Sobia on LinkedIn:
https://www.linkedin.com/in/sobiam/
Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/
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Let’s roll up our sleeves and take on tomorrow together.

Chapters

1. Welcome to We Do B2B (00:00:00)

2. B2B Marketers and Working With Agencies (00:00:41)

3. Dos and Don'ts for Building a Strong Client/Agency Relationship (00:05:46)

4. Working With an Agency Considerations (00:12:15)

5. Change and Trust in B2B Marketing (00:18:47)

6. Exploring B2B Marketing and Its Challenges (00:29:59)

7. Growing NZ's B2B Marketing Community Together (00:43:32)