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EP 7. Scaling Up a B2B SaaS Startup with Brandon Palmer
Manage episode 379427646 series 3498409
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Brandon Palmer, the Head of Marketing at Hnry, joins host Dale Koerner to talk about his journey from solo marketer to running a full-fledged marketing department at one of New Zealand's most celebrated B2B SaaS/Fintech firms.
If you're navigating the world of B2B or tech marketing, this conversation is a MUST-listen, serving up heaps of wisdom on handling the hurdles that come with growing budgets, growing teams and growing expectations.
This episode unpicks:
Brandon's transition from a solo marketer to orchestrating a marketing team famed for its creativity, its hustle, and its performance.
Navigating growth with limited marketing budgets.
Creating a formidable marketing team with the perfect talent mix for scalable success.
Shifting from performance to brand marketing for sustainable growth.
Leveraging the benefits of starting small and thinking big.
Expanding your brand by providing great service and word-of-mouth marketing.
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Connect with Brandon on LinkedIn:
https://www.linkedin.com/in/palmerbrandonj/
Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/
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Chapters
1. EP 7. Scaling Up a B2B SaaS Startup with Brandon Palmer (00:00:00)
2. B2B Marketing Growth and Team Building (00:00:05)
3. Navigating Growth and Hiring in Marketing (00:07:04)
4. Budget-Friendly Marketing Strategies (00:16:39)
5. Brand Marketing Shift Navigation (00:22:01)
6. Start-Up Mindset and Agile Creative Production (00:28:38)
7. Online Learning for Marketers and Leadership (00:37:31)
24 episodes
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