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EP23: Mastering “Jobs To Be Done” For Global Growth
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Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the 'Jobs to be Done' framework and how it drives successful B2B marketing and product development. Ross delves into the challenges of growth, AI applications, sharing his journey from web design to leading Tradify in simplifying the lives of tradespeople.
Learn how Tradify’s customer-centric strategy and research team focus on speed and simplicity to deliver a seamless user experience, transforming stressful paperwork into manageable tasks. Discover with us how Tradify’s commitment to understanding its users' *real* Jobs to be Done shapes products that truly meet their needs.
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Chapters
1. EP23: Mastering “Jobs To Be Done” For Global Growth (00:00:00)
2. Exploring B2B Marketing and Product Development (00:00:05)
3. The Tradesperson Business Experience (00:10:27)
4. Customer-Centric Approach in B2B Marketing (00:20:40)
25 episodes
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