EP2. Trust – The Real Currency of B2B with Roland Leemans

We Do B2B

Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context.
Picture this: You've figured out how to cultivate trust within your organisation, but how do you extend that to your B2B buyer? This episode shares secrets to be a trusted advisor, using clarity, belonging & proof. Roland's tips on authentic leadership & psychology in marketing will be eye-opening.

Timestamps
00:00:00 - Welcome to We Do B2B
00:00:41 - Meet Roland Leemans - A Wealth of B2B Marketing Experience
00:01:39 - Why Trust Matters in B2B - Understanding its Core
00:04:18 - Defining Trust - The BRAVING Acronym
00:19:58 - Marketing's Role in Trust Building
00:21:26 - Aligning Sales and Marketing Strategies
00:24:26 - The Role of Leadership in Trust
00:29:41 - Fostering Long-Term Customer Relationships
00:31:08 - Growing New Zealand's B2B Marketing Community

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Website: https://www.blueoceanagency.co.nz/podcast/
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Let’s roll up our sleeves and take on tomorrow together.

Chapters

1. Welcome to We Do B2B (00:00:00)

2. Meet Roland Leemans - A Wealth of B2B Marketing Experience (00:00:41)

3. Why Trust Matters in B2B - Understanding its Core (00:01:39)

4. Defining Trust - The BRAVING Acronym (00:04:18)

5. Setting Boundaries and Expectations (B) (00:04:54)

6. Delivering on Promises (R) (00:05:28)

7. Taking Accountability (A) (00:06:18)

8. Respecting Confidentiality (V) (00:07:06)

9. Maintaining Integrity (I) (00:08:52)

10. Non-Judgmental Listening (N) (00:10:17)

11. Building Trust through Generosity (G) (00:12:10)

12. Marketing's Role in Trust Building (00:19:58)

13. Aligning Sales and Marketing Strategies (00:21:26)

14. The Role of Leadership in Trust (00:24:26)

15. Encouraging Long-Term Customer Relationships (00:29:41)

16. Growing NZ's B2B Marketing Community Together (00:31:08)