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Reach Your Peak Potential: Ian Cross, Founder of Peak Cocktails
Manage episode 411764767 series 3552176
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Peak Cocktails isn't just another non-alcoholic beverage option - it is designed specifically with health and performance in mind. Dr. Tara & Gina talk to Ian Cross, the founder, and this episode aims to shed light on how Dry January inspired the creation of a consumer packaged goods (CPG) product targeting athletes and individuals seeking to reduce or replace their alcohol consumption with a healthier alternative.
The episode promises to delve into various aspects of the business, including its distribution channels (B2B, DTC), indicating a comprehensive discussion on the brand's strategy and reach. By highlighting the negative effects of alcohol on sleep, stress, anxiety, and workout recovery, the episode underscores the health benefits of Peak Cocktails, which are made with all-natural ingredients and functional supplements.
Trust us, we've tried them and they are really good. This episode offers valuable insights into entrepreneurship, consumer behavior, and the health-conscious beverage market.
Visit peakcocktails.com to get 20% off your order with the code WELLOFF
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