WIN with Debbie Kestin by Unlocking the Vault of Vendor Marketing Funds

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Join me: Carrie Richardson, partner at Richardson & Richardson Consulting, on today's episode of WIN, where we talk about something everyone likes: free money!
Unlock the mysteries of Market Development Funds and Joint Marketing Funds with the expertise of Debbie Kestin, the marketing guru from Kestin Impact Consulting.
You're in for a treasure hunt as we navigate through the untapped potential of MDF and JMF, resources that could be the catalyst for your marketing breakthrough.
With Debbie's rich background from IBM, we tackle the hurdles that prevent many MSPs from claiming the funds that sit idle each year, while offering strategies to overcome the fear of upfront costs and unrealized marketing goals. Sure, the terms and conditions of these 'free money' pools may seem daunting, but by the end of our conversation, you'll be equipped to approach them with confidence and a game plan to elevate your business's marketing game.
In a marketplace saturated with products and services clamoring for attention, it's vital to understand how to make the most of vendor support in marketing efforts.
Dive into the world of effective proposals and the execution of campaigns that capture the imagination, both of which Debbie and I dissect with precision.
We share the playbook on hosting events with a magnetism that extends beyond the primary audience to their families, ensuring a memorable experience and solid lead generation. As we spin tales of past co-marketing triumphs and the significant advantage of collaboration with marketing firms adept at analytics, this conversation promises a cascade of insights to refine your approach to vendor-supported marketing funds.
Join us, and let's boost your marketing impact together.

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.
Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.
Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.
Learn more at www.foxcrowgroup.com

Book time with either of them here: https://randr.consulting/connect
Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.

Chapters

1. Unlocking Market Development Funds (00:00:00)

2. Maximizing Marketing Funds With Vendor Support (00:13:22)