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Episode 12: Google Consent Mode 101
Manage episode 321470636 series 2288384
In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations.
Together they discuss...
- The ins and outs of Google Consent Mode
- What GCM means for data collection
- The benefits of GCM
- Why this is yet another reason to start using GA4
- What it means for the future of data and analytics
22 episodes
Manage episode 321470636 series 2288384
In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations.
Together they discuss...
- The ins and outs of Google Consent Mode
- What GCM means for data collection
- The benefits of GCM
- Why this is yet another reason to start using GA4
- What it means for the future of data and analytics
22 episodes
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