In episode 13 of WithinDigital, Nick Livermore is joined by Joel Strohmeier, Senior Accessibility Consultant at Bristol Strategic UX agency, Nomensa. Together they discuss... The fundamentals of website accessibility Common misconceptions about website accessibility The importance & impact of accessibility How to get started making your website mor…

In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations. Together they discuss... The ins and outs of Google Consent Mod…

In episode 11 of WithinDigital, Nick Livermore is joined by Conductor SEO Strategy Director, Katie Greenwood, to chat about what she thinks will be the biggest SEO trends of 2022. In a slight twist of format, Nick asks Katie to critique Adapt's own SEO predictions, while chatting through the trends and predictions she would have chosen instead. Tog…

In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022. Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's th…

In episode 9 of WithinDigital, Nick Livermore is joined by Microsoft Client Partner Lead, Marion Gould, to chat about travel industry trends and advertising in 2022. Based on Microsoft's recently published travel industry research, Nick and Marion discuss... What travel advertisers should take away from this research The key travel trends advertise…

In episode 8 of WithinDigital, Nick Livermore is joined by Adapt Managing Director, Jon Greenhalgh, to chat about the three macro trends set to define the marketing landscape in 2022. So, what are those trends? First up is talent and recruitment. How can agencies continue to grow against the backdrop of "The Great Resignation", and what is Adapt do…

In episode 7 of WithinDigital, Nick Livermore is joined by Head of Ad Tech at IAB UK, Tina Lakhani, and Conversion and Analytics Director at Adapt, Ryan Webb, to answer all the questions asked during our recent 'How to Prepare for Life After Third-Party Cookies' webinar... Importantly, since that webinar went out Google has announced that it has de…

In episode 6 of WithinDigital, Nick Livermore chats to Conductor SEO Manager, Katie Greenwood, about Google's upcoming Page Experience algorithm update and why it's important for businesses to be ready for when it lands. During the episode, Katie gives Nick a lesson in what the algorithm update means, the likely overnight impact of the changes, and…

In episode 5 of WithinDigital, Nick Livermore chats to Conversion and Analytics Director at Adapt, Ryan Webb, about conversion rate and why you shouldn't care about it (as much as you do). Over the course of the episode, Ryan and Nick discuss the pros and cons of conversion rate, why it's a potentially misleading metric that many give undue attenti…

In episode 4 of Within Digital, Nick Livermore chats to Client Services Director and AI specialist, Melanie Hyde, about the role of AI and automation in advertising, and what it means for advertisers and marketers alike. AI, machine learning, automation - in the world of advertising these terms are used almost interchangeably. In this episode, Sear…

Digital media buying is more than buying media. In episode 3 of Within Digital, Nick Livermore chats to Client Planners Grace Bethell and Harry Martin about SearchStar's planning process and, more specifically, the "Planning Cycle". As Harry and Grace explain, the Planning Cycle is a process of creating media buying plans or strategies. Starting, m…

Conversion optimisation has only one rule; to provide the user with a great experience. Nick speaks to Senior Conversion Consultants, Jarrah Hemmant and Joe Johnston, about the biggest offenders that break that rule; The Crimes Against Conversion. These are complex issues that require forensic investigation, and can't simply be remedied with better…

Nick speaks to Dan Fallon about the impact Covid-19 is having on the advertising industry. Though the clear consensus is that it is overwhelmingly negative, there are some positives and new opportunities to be had if you're in the position to take advantage. And, going beyond a narrow focus on the ad industry itself, Dan offers some thoughts on the…

In episode 9 of DANcast we discuss Google's new privacy initiative, the future of targeting in advertising and SearchStar's own conference this October. On top of that we have Gurdeep from Adapt Worldwide on the show to talk localization and transcreation. Remember, if you have any questions, or would like certain topics covered just let us know by…

In episode 8 of DANcast we discuss the new advertising deal between Microsoft (and Bing) and Verizon, as well as the hefty £44m received by Google and reports that Google has been taking over Google Ads accounts. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly dis…

In episode 7 of DANcast we discuss the major digital advertising topics of 2018, including GDPR, AI, machine learning, Amazon and Facebook's Cambridge Analytica scandal. Then, we evoke "Mystic Dan" to make some well-founded predictions for 2019! Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #…

In episode 6 of DANcast we discuss Amazon search-based retargeting, the Google Marketing Platform Partner Summit in San Francisco and Linked's impending revamp of its ad platform (finally). Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest d…

In episode 5 of DANcast, we discuss our big SearchStar news, attribution and its importance and Apple's blocking of third party tracking. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore an…

In episode 4 of DANcast, we discuss Google's fantastic Q1 growth figures, how to know if you're ready for GDPR (with regular guest Ryan Webb), and the inexorable rise of Amazon. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital adver…

In episode 3 of DANcast, we discuss whether the current agency model is broken, AdWords scripts (with industry expert Sian Miller), and whether the backlash facing Facebook spells the end of the social media giant.Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly di…

In episode 2 of DANcast, we discuss Unilever's threat to pull advertising from Google and Facebook, Google's new - and potentially confusing - ad-blocker, as well as Bing's new audience segmentation tool. On top of that, Nick and Dan are joined by Ryan Webb, conversion and analytics director at SearchStar, who will take you through GDPR in advance …

In episode 1 of DANcast we discuss YouTube Advertising Policy Changes, Google Voice Search Guidelines & Facebook PageRank Algorithm Changes. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore…