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WithinDigital Episode 5: Why You Shouldn't Care About Conversion Rate
Manage episode 288432158 series 2288384
Content provided by Adapt Worldwide. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adapt Worldwide or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 5 of WithinDigital, Nick Livermore chats to Conversion and Analytics Director at Adapt, Ryan Webb, about conversion rate and why you shouldn't care about it (as much as you do).
Over the course of the episode, Ryan and Nick discuss the pros and cons of conversion rate, why it's a potentially misleading metric that many give undue attention, and why customer experience optimisation is what marketers and business owners should be concerned about.
22 episodes
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Manage episode 288432158 series 2288384
Content provided by Adapt Worldwide. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adapt Worldwide or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 5 of WithinDigital, Nick Livermore chats to Conversion and Analytics Director at Adapt, Ryan Webb, about conversion rate and why you shouldn't care about it (as much as you do).
Over the course of the episode, Ryan and Nick discuss the pros and cons of conversion rate, why it's a potentially misleading metric that many give undue attention, and why customer experience optimisation is what marketers and business owners should be concerned about.
22 episodes
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