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WithinDigital Episode 4: The Role of Automation
Manage episode 276224039 series 2288384
Content provided by Adapt Worldwide. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adapt Worldwide or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 4 of Within Digital, Nick Livermore chats to Client Services Director and AI specialist, Melanie Hyde, about the role of AI and automation in advertising, and what it means for advertisers and marketers alike.
AI, machine learning, automation - in the world of advertising these terms are used almost interchangeably. In this episode, SearchStar's digital marketing automation specialist, Mel Hyde, unpicks the differences and explains what it all means.
Over the course of the episode, Mel goes in-depth about what's possible now using automation and AI to contextualise, streamline and optimise advertising campaigns. Beyond that, Mel and Nick discuss the impact of automation on the role of the digital marketer, and what the industry will look like in the future.
22 episodes
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Manage episode 276224039 series 2288384
Content provided by Adapt Worldwide. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adapt Worldwide or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 4 of Within Digital, Nick Livermore chats to Client Services Director and AI specialist, Melanie Hyde, about the role of AI and automation in advertising, and what it means for advertisers and marketers alike.
AI, machine learning, automation - in the world of advertising these terms are used almost interchangeably. In this episode, SearchStar's digital marketing automation specialist, Mel Hyde, unpicks the differences and explains what it all means.
Over the course of the episode, Mel goes in-depth about what's possible now using automation and AI to contextualise, streamline and optimise advertising campaigns. Beyond that, Mel and Nick discuss the impact of automation on the role of the digital marketer, and what the industry will look like in the future.
22 episodes
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Similar to WithinDigital
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
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