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WithinDigital Episode 8: The Macro Marketing Trends of 2022

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Content provided by Adapt Worldwide. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adapt Worldwide or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In episode 8 of WithinDigital, Nick Livermore is joined by Adapt Managing Director, Jon Greenhalgh, to chat about the three macro trends set to define the marketing landscape in 2022.
So, what are those trends?
First up is talent and recruitment. How can agencies continue to grow against the backdrop of "The Great Resignation", and what is Adapt doing to onboard new team members?
Secondly, Jon takes a wider look at data, privacy, and the deprecation of third-party cookies. How will the changes we've seen in 2021 impact 2022 and beyond? And where does our focus need to be going forwards?
Finally, Jon and Nick discuss the increasing part AI and machine learning has to plan in advertising. But what's the future, and where do we go next?

  continue reading

22 episodes

Artwork
iconShare
 
Manage episode 305713328 series 2288384
Content provided by Adapt Worldwide. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adapt Worldwide or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In episode 8 of WithinDigital, Nick Livermore is joined by Adapt Managing Director, Jon Greenhalgh, to chat about the three macro trends set to define the marketing landscape in 2022.
So, what are those trends?
First up is talent and recruitment. How can agencies continue to grow against the backdrop of "The Great Resignation", and what is Adapt doing to onboard new team members?
Secondly, Jon takes a wider look at data, privacy, and the deprecation of third-party cookies. How will the changes we've seen in 2021 impact 2022 and beyond? And where does our focus need to be going forwards?
Finally, Jon and Nick discuss the increasing part AI and machine learning has to plan in advertising. But what's the future, and where do we go next?

  continue reading

22 episodes

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