116 - Get Your Customer Journey Mapping Right - Jennifer Peters

Women in Customer Success Podcast

Are you getting stuck while doing a customer journey mapping? Join Jennifer and me as we explore the mistakes to avoid and get advice on creating an effective customer journey map. We also talk about where to start and how to get internal alignment for journey mapping.
Jennifer Peters is a Customer Success Leader specialising in Seeds and Series A startups. With more than a decade of experience in the customer success field, Jennifer enjoys the start-up and scale-up environments where the groundwork and the foundation of customer success have the highest impact on growth.
She specialises in building customer journeys that maximise impact on revenue and customer engagement, leading to high growth that originates from high retention combined with new business acquisitions.
In today’s episode, you'll learn about:

✅ Mapping out Customer Journeys

✅ How to Conduct Journey Mapping Workshops

✅ Mistakes to Avoid in Journey Mapping

✅ What's After Customer Journey Mapping?

Watch now and don't miss out on this video because it's filled with valuable tips to help you with customer journey mapping, resulting in higher revenues and happier customers.
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About Women in Customer Success Podcast:

Women in Customer Success Podcast is the first women-only podcast for Customer Success professionals, where remarkable ladies of Customer Success connect, inspire and champion each other.

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Host Marija Skobe-Pilley

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Chapters

1. Mapping Customer Journey With Jennifer Peters (00:00:00)

2. Navigating Customer Success in Europe (00:05:03)

3. Building Customer Journey Map Workshop (00:08:54)

4. Optimizing Customer Journey Mapping Process (00:19:30)

5. Effective Customer Journey Mapping Strategy (00:27:10)